CASE STUDY

The Original Muck Boot Company

3:1

ROAS

100%

Over Goal for ROAS

0.3%

Overall CTR
Client
The Original Muck Boot Company
Vertical

Retail

Services

Programmatic Display and mobile

Objective

The Original Muck Boot Company partnered with AUDIENCEX to develop a display advertising campaign that would boost brand awareness and e-commerce sales. The campaign aimed to promote Muck Boot’s women’s and children’s winter boots while achieving a 2:1 return on ad spend (ROAS) and driving conversions on their website.

Strategy

AUDIENCEX implemented a highly targeted mobile and display advertising campaign designed to engage online shoppers actively searching for winter boots. Key components of the strategy included:
This focused approach ensured that the campaign reached audiences with a demonstrated interest in winter footwear, driving engagement and conversion.

Tactics

Results

The campaign significantly outperformed expectations, delivering:
By leveraging precise targeting, engaging creatives, and data-driven optimization, AUDIENCEX helped the Original Muck Boot Company expand its brand presence, drive online sales, and exceed its e-commerce performance goals.