CASE STUDY
The Original Muck Boot Company
3:1
ROAS
100%
Over Goal for ROAS
0.3%
Overall CTR
Client
The Original Muck Boot Company
Vertical
Retail
Services
Programmatic Display and mobile
Objective
The Original Muck Boot Company partnered with AUDIENCEX to develop a display advertising campaign that would boost brand awareness and e-commerce sales. The campaign aimed to promote Muck Boot’s women’s and children’s winter boots while achieving a 2:1 return on ad spend (ROAS) and driving conversions on their website.
Strategy
AUDIENCEX implemented a highly targeted mobile and display advertising campaign designed to engage online shoppers actively searching for winter boots. Key components of the strategy included:
- Behavioral Targeting: Engaging users who had previously searched for boots or visited competitor websites.
- Purchase Funnel Optimization: Featuring specific product ads that linked directly to the Muck Boot website, guiding potential customers toward making a purchase.
This focused approach ensured that the campaign reached audiences with a demonstrated interest in winter footwear, driving engagement and conversion.
Tactics
- Dynamic Audience Segmentation: Targeted users based on search history, competitor site visits, and purchasing behavior to ensure relevance and maximize reach.
- Mobile and Display Integration: Delivered visually engaging ads across mobile and desktop devices to capture attention across multiple touchpoints.
- Retargeting: Re-engaged users who visited the Muck Boot website but had not yet converted, pushing them further down the purchase funnel.
- Product-Centric Creatives: Highlighted specific styles of boots in ads to create a sense of urgency and appeal for potential customers.
- Performance Monitoring and Optimization: Continuously refined targeting parameters and creatives throughout the campaign to maximize ROAS and sales impact.
Results
The campaign significantly outperformed expectations, delivering:
- 3:1 ROAS, exceeding the original goal by 100%.
- 20% of all e-commerce orders during the campaign period, showcasing the campaign’s direct impact on sales.
By leveraging precise targeting, engaging creatives, and data-driven optimization, AUDIENCEX helped the Original Muck Boot Company expand its brand presence, drive online sales, and exceed its e-commerce performance goals.