CASE STUDY

MGM Mirage

24%

Above CPA Goal

119%

Increased Room Occupancy

4:1

ROAS

Client

MGM Mirage

Vertical

Real Estate

Services

Programmatic Display

Objective

MGM Mirage, a premier hotel brand in Las Vegas, partnered with AUDIENCEX to boost site traffic and increase bookings during the slower fall months. The goal was to fill room occupancy while achieving a cost-effective CPA, ensuring maximum ROI for the campaign.

Strategy

AUDIENCEX developed a data-driven acquisition campaign designed to retarget highly engaged audiences and convert site visitors into bookings. Key components of the strategy included:
By narrowing the focus to high-intent users, the campaign optimized ad spend while driving greater conversions.

Tactics

Results

The campaign delivered outstanding results:
By combining precision targeting, innovative ad strategies, and continuous optimization, AUDIENCEX successfully helped MGM Mirage fill rooms during their slower season, reinforcing their position as a top destination in Las Vegas.