The Los Angeles Zoo partnered with AUDIENCEX to create an awareness campaign to help build up the zoo’s online ticket sales ahead of their annual Halloween bash.


Goal

The LA Zoo hoped to reach a new demo, the LA nightlife crowd, with this campaign. The zoo had not previously targeted this group and hoped that this campaign would encourage them to attend their new nightime events.


Strategy

AUDIENCEX developed a whitelist of popular nightlife and event sites and apps. We applied geo-targeting to both mobile and desktop in LA, and collected first-party data from campaign exposures for retargeting.


Results

The LA Zoo had a successful Halloween event with a record number of online ticket sales, a 43% decrease in CPA, and an overall 5:1 ROAS.

5:1

ROAS

43%

Decrease in CPA

21M

Impressions

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