CASE STUDY

Los Angeles Zoo

5:1

ROAS

53%

Decrease in CPA

21MM

Ad Impressions

Client
Los Angeles Zoo
Vertical

Entertainment

Services

Programmatic Display and Mobile

Objective

The Los Angeles Zoo partnered with AUDIENCEX to boost awareness and drive online ticket sales for their annual Halloween bash. This year’s campaign focused on targeting a new audience: the LA nightlife crowd. The Zoo aimed to create a dynamic and engaging campaign to promote its new evening events series for adults, establishing the Zoo as a unique destination for nightlife entertainment.

Strategy

AUDIENCEX implemented a tailored digital campaign designed to reach the Zoo’s target audience of LA nightlife enthusiasts. The strategy included:
This multi-pronged approach allowed the Zoo to connect with a new audience segment while driving engagement and ticket sales for the event.

Tactics

Results

The campaign was a resounding success, achieving:
By leveraging targeted strategies and engaging creative, AUDIENCEX successfully positioned the Los Angeles Zoo as a destination for the LA nightlife crowd, driving immediate ticket sales and fostering a new audience for future events in their evening series.