CASE STUDY
LiveItaly Tours
12:1
ROAS
$54
CPA
$4.81
Objective
LiveItaly Tours, a family-owned travel company committed to helping travelers experience the beauty of Italy, partnered with AUDIENCEX to expand its brand awareness and attract new customers. Faced with diminishing returns from prior Facebook advertising efforts, LiveItaly sought a fresh, data-driven approach to reach new demographics and inspire more travelers to book their tours.
Strategy
- Lookalike Prospecting: Identifying and targeting new audiences similar to LivItaly’s existing customer base.
- Retargeting: Re-engaging previous site visitors and high-intent users to drive them further down the purchase funnel.
- Third-Party Data Targeting: Leveraging advanced audience data to connect with American and Canadian consumers likely to be interested in cultural and travel experiences in Italy.
This multi-pronged approach ensured that LiveItaly’s message resonated with a diverse audience across key markets, boosting both awareness and conversions.
Tactics
- Audience Expansion via Lookalikes: Created lookalike audiences based on LivItaly’s most loyal customers to identify high-potential new travelers.
- Cross-Channel Display Ads: Delivered visually engaging display ads across key channels to maximize reach and visibility.
- Geographic Focus: Targeted affluent audiences in the U.S. and Canada who demonstrated interest in international travel and cultural experiences.
- Behavioral Data Integration: Utilized third-party data to target consumers who actively searched for travel-related content, ensuring precision in reaching high-intent travelers.
- Continuous Optimization: Monitored campaign performance in real time, adjusting placements and creatives to maximize results and achieve cost efficiencies.
Results
- Achieved an impressive 12:1 ROAS, far exceeding the original goal of 2:1.
- Delivered a CPA of $54, highlighting cost-efficient customer acquisition.
- Maintained an aggregate CPM of $4.81, reflecting excellent cost-effectiveness in reaching the target audience.
Through precise targeting, engaging creative, and data-driven optimizations, AUDIENCEX successfully elevated LiveItaly Tours’ brand visibility and helped attract new travelers, solidifying its position as a go-to provider for authentic Italian travel experiences.