CASE STUDY

LiveItaly Tours

12:1

ROAS

$54

CPA

$4.81

Aggregate CPM
Client

LiveItaly Tours

Vertical

Travel

Services

Programmatic Display

Objective

LiveItaly Tours, a family-owned travel company committed to helping travelers experience the beauty of Italy, partnered with AUDIENCEX to expand its brand awareness and attract new customers. Faced with diminishing returns from prior Facebook advertising efforts, LiveItaly sought a fresh, data-driven approach to reach new demographics and inspire more travelers to book their tours.

Strategy

To reignite interest and capture new audiences, AUDIENCEX implemented a targeted display advertising campaign designed to drive awareness at the top of the funnel. The strategy included:

This multi-pronged approach ensured that LiveItaly’s message resonated with a diverse audience across key markets, boosting both awareness and conversions.

Tactics

Results

The campaign surpassed expectations, delivering exceptional outcomes:

Through precise targeting, engaging creative, and data-driven optimizations, AUDIENCEX successfully elevated LiveItaly Tours’ brand visibility and helped attract new travelers, solidifying its position as a go-to provider for authentic Italian travel experiences.