CASE STUDY

Garanimals

125MM

Facebook likes

50MM

Users Targeted

800K

Engagement

Client
Garanimals
Vertical
Retail
Services
Social

Objective

Garanimals partnered with AUDIENCEX to shift its social media focus from audience growth to meaningful customer engagement. The objective was to create a feedback loop that would drive stronger connections with the brand while supporting its continued success as Walmart’s #1 children’s brand.

Strategy

AUDIENCEX crafted a vibrant social media strategy that highlighted Garanimals’ products, exceptional customer service, and value-driven sales. To engage its target audience of young, modern parents, we developed a fun and approachable social tone, encouraging interaction and building a sense of community.

Tactics

We introduced a series of unique content themes designed to foster deeper engagement, encourage feedback, and promote brand advocacy. Our strategy combined organic and paid campaigns, continuously optimized to align with emerging social media trends and maximize impact.

Results

Through our approach, Garanimals has cultivated a thriving community spanning expecting parents to long-time brand advocates who fondly share their own childhood experiences with the brand.

By creating a dynamic, engaging social presence, AUDIENCEX has helped Garanimals build lasting relationships with its customers while reinforcing its position as a trusted leader in children’s apparel.