CASE STUDY
Garanimals
125MM
Facebook likes
50MM
Users Targeted
800K
Engagement
Objective
Garanimals partnered with AUDIENCEX to shift its social media focus from audience growth to meaningful customer engagement. The objective was to create a feedback loop that would drive stronger connections with the brand while supporting its continued success as Walmart’s #1 children’s brand.
Strategy
AUDIENCEX crafted a vibrant social media strategy that highlighted Garanimals’ products, exceptional customer service, and value-driven sales. To engage its target audience of young, modern parents, we developed a fun and approachable social tone, encouraging interaction and building a sense of community.
Tactics
We introduced a series of unique content themes designed to foster deeper engagement, encourage feedback, and promote brand advocacy. Our strategy combined organic and paid campaigns, continuously optimized to align with emerging social media trends and maximize impact.
Results
Through our approach, Garanimals has cultivated a thriving community spanning expecting parents to long-time brand advocates who fondly share their own childhood experiences with the brand.
- Community Growth: Over 1.5 million followers on Facebook and 58,000 followers on Instagram.
- Engagement: More than 150,000 direct conversations with moms, providing valuable insights into their preferences—quality, affordability, and durability.
- Brand Affinity: Garanimals has become a staple in families’ lives, strengthening loyalty and fostering multi-generational connections.
By creating a dynamic, engaging social presence, AUDIENCEX has helped Garanimals build lasting relationships with its customers while reinforcing its position as a trusted leader in children’s apparel.