CASE STUDY
Etco Homes
17MM
Ad Impressions
30K
Clicks
2X
CTR Goal
Objective
Etco Homes, a premier name in real estate, design, and architecture, partnered with AUDIENCEX to enhance brand awareness and position itself as a leader in the luxury housing market. The goal was to connect with high-value audiences at scale and build a stronger brand image, ultimately driving engagement and interest in their services.
Strategy
To effectively reach prospective home buyers, AUDIENCEX launched a programmatic display campaign targeting high-net-worth individuals in Los Angeles, Orange County, and San Francisco. The campaign was designed to identify users whose online behavior indicated an active interest in luxury real estate, ensuring a precise and impactful approach.
Tactics
- Third-Party Data Utilization: Leveraging sophisticated data to identify and target high-intent audiences.
- Geo-Targeting: Concentrating efforts in affluent regions with a high likelihood of potential buyers.
- Retargeting: Re-engaging users who had interacted with Etco Homes content or shown interest in similar properties.
Results
The campaign exceeded expectations, delivering impressive results:
- Achieved a 200% increase in click-through rate (CTR), effectively doubling engagement compared to previous benchmarks.
- Reached millions of high-value consumers, significantly boosting brand visibility within the luxury real estate market.
- Outstanding performance and return on ad spend (ROAS) led to multiple campaign renewals, reinforcing the long-term value of the partnership.
By combining precise targeting with data-driven insights, AUDIENCEX successfully elevated Etco Homes’ brand presence, driving meaningful engagement with affluent audiences and strengthening its position in the competitive real estate landscape.