CASE STUDY

Discover DeSoto

76%

Growth in CTR over previous flight

0.23%

CTR

0.46%

3rd Party targeting CTR
Client
Discover DeSoto
Vertical
Travel
Services
Programmatic Display, Social

Objective

Discover DeSoto set out to increase awareness and attendance for its signature summer event, Balloons Over DeSoto, by reaching audiences in the surrounding regions and maximizing exposure for the event.

Strategy

As the tourism board for a city on the northwestern border of Louisiana, Discover DeSoto partnered with AUDIENCEX to develop and execute a strategic advertising campaign. The campaign targeted five key DMAs across Louisiana and Texas, leveraging advanced digital advertising techniques to connect with prospective attendees.

AUDIENCEX implemented a multi-layered targeting strategy, which included:

Results

The campaign delivered significant improvements in engagement and performance:

By leveraging precise targeting strategies and optimized creative, AUDIENCEX successfully increased visibility for Balloons Over DeSoto, driving greater awareness and attendance for this celebrated event.