Denny’s partnered with AUDIENCEX to put together a campaign targeted toward males aged 25-54 who may have shown interest in Denny’s and/or its competitors in the few months prior to the campaign launch.
Goal
AUDIENCEX was tasked with building upon brand consideration and general engagement for Denny’s, driving in-target impressions among males 25-54, reaching dining consumers in a highly competitive market.
Strategy
AUDIENCEX developed dynamic display and mobile ads that proved to be particularly eye-catching for the target demographic. During the 3-month flight, the display ads were accompanied by search ads on Google and social ads on Facebook, which fully rounded out the campaign.
Results
The campaign drove a 33% lift in brand awareness and consistently outperformed industry benchmarks by 60%.
