CASE STUDY

Denny's

Boosting Brand Awareness and Engagement Among Key Demographics

33%

Brand Awareness Lift

60%

Above Industry Benchmarks

22MM

Ad Impressions
Client

Denny’s

Vertical

Restaurant

Services
Programmatic Display, Search and Social

Objective

Denny’s partnered with AUDIENCEX to launch a multi-channel campaign aimed at increasing brand awareness and driving engagement across social channels and the website. The campaign focused on males aged 25–54, specifically those who had shown interest in Denny’s or its competitors in the months leading up to the launch. The goal was to deliver in-target impressions and establish Denny’s as a preferred dining choice in a highly competitive market.

Strategy

AUDIENCEX designed and executed a full-funnel campaign to create brand recognition and engagement across multiple touchpoints:
This omnichannel strategy ensured maximum exposure and relevance for the target audience, fostering both engagement and long-term brand loyalty.

Tactics

Results

The campaign delivered exceptional outcomes:
By employing a strategic multi-channel approach, AUDIENCEX successfully elevated Denny’s brand visibility and engagement, strengthening its position in a competitive dining market and setting the stage for sustained growth.