CASE STUDY

Concord Music Group

1.8X

Increase in sales

2X

Increase in Website Traffic

30MM

Ad mpressions
Client
Concord Music Group
Vertical
Entertainment
Services

Programmatic Display, Social

Objective

Concord Music Group, a premier independent music company headquartered in Beverly Hills and Nashville, partnered with AUDIENCEX to develop a strategic campaign aimed at boosting album sales for Pokey LaFarge’s latest release, Something in the Water. The primary objective was to increase awareness among target audiences and drive measurable sales growth.

Strategy

To maximize the album’s visibility and appeal, AUDIENCEX executed a multi-channel campaign featuring high-impact display ads across mobile, desktop, and Facebook. The campaign targeted:
This data-driven approach ensured the messaging reached audiences with a high likelihood of engaging and purchasing the album.

Tactics

Results

The campaign delivered exceptional results, achieving:
By combining precise targeting with innovative creative execution, AUDIENCEX helped Concord Music Group amplify awareness for Something in the Water, driving both engagement and sales while reinforcing its position as a leader in the independent music industry.