Concord Music Group, a leading independent recorded music company based in Beverly Hills, California, and Nashville, partnered with AUDIENCEX to create a sales-boosting campaign for a new album release.


Goal

The objective for this campaign was to increase album sales for Pokey La Farge’s new album “Something in the Water”.


Strategy

AUDIENCEX created high-impact display ads on mobile, desktop, Facebook for Concord Music Group, in order to increase awareness for the album and ultimately boost sales. Consumers who previously purchased albums produced by Concord were targeted, along with prospective consumers between the ages of 18 and 30 who purchased albums from similar artists.


Results

The objective for this campaign was to increase album sales for Pokey La Farge’s new album “Something in the Water”.

1.8x

Increase in sales

2X

Increase in Website Traffic

30M

Impressions

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