CASE STUDY

Classic Journeys

Driving Awareness and Bookings for Luxury Travel

34%

Decreased CPA

25%

Increase in Site Visitors

19%

Increased CTR
Client
Classic Journeys
Vertical

Travel

Services
Programmatic Display, Search and Social

Objective

Classic Journeys, an award-winning luxury travel company specializing in cultural excursions, walking tours, and family vacation packages across Europe, Asia, Africa, and the Americas, partnered with AUDIENCEX to increase awareness and drive bookings. The campaign aimed to reach travel enthusiasts, generate qualified leads, and boost conversions in the form of tour bookings.

Strategy

AUDIENCEX crafted an omnichannel digital strategy designed to reach high-intent travelers and maximize engagement:
This comprehensive strategy ensured that the campaign effectively captured interest and drove conversions among a diverse range of travel enthusiasts.

Tactics

Results

The campaign delivered impressive results, exceeding expectations:
By combining data-driven targeting, dynamic creative, and a strategic omnichannel approach, AUDIENCEX successfully elevated Classic Journeys’ brand presence, driving awareness and conversions while solidifying its position as a leader in luxury travel experiences.