CASE STUDY
Classic Journeys
Driving Awareness and Bookings for Luxury Travel
34%
Decreased CPA
25%
Increase in Site Visitors
19%
Increased CTR
Client
Classic Journeys
Vertical
Travel
Services
Programmatic Display, Search and Social
Objective
Classic Journeys, an award-winning luxury travel company specializing in cultural excursions, walking tours, and family vacation packages across Europe, Asia, Africa, and the Americas, partnered with AUDIENCEX to increase awareness and drive bookings. The campaign aimed to reach travel enthusiasts, generate qualified leads, and boost conversions in the form of tour bookings.
Strategy
AUDIENCEX crafted an omnichannel digital strategy designed to reach high-intent travelers and maximize engagement:
- Data-Driven Advertising: Utilized display, paid search, and social advertising to identify and connect with new in-market travelers.
- Third-Party Data Integration: Targeted high-income adults within key designated market areas (DMAs) to ensure the campaign reached affluent consumers most likely to book luxury tours.
This comprehensive strategy ensured that the campaign effectively captured interest and drove conversions among a diverse range of travel enthusiasts.
Tactics
- Audience Segmentation: Focused on high-income individuals within specific DMAs and those actively researching luxury travel options.
- Omnichannel Activation: Leveraged display ads to generate awareness, search ads to capture high-intent travelers, and social media ads to build engagement with visually captivating content.
- Personalized Messaging: Used DCO to serve custom ad creatives based on audience preferences, such as cultural excursions, family vacations, or adventure tours.
- Performance Monitoring and Optimization: Continuously tracked key metrics, refining targeting and messaging to improve results throughout the campaign.
- Geo-Targeting: Focused on regions with a high propensity for luxury travel bookings to maximize the impact of the campaign.
Results
The campaign delivered impressive results, exceeding expectations:
- 25% increase in site visitors, significantly boosting engagement with Classic Journeys’ offerings.
- 19% increase in CTR, reflecting strong audience interest and engagement.
- 34% reduction in CPA, delivering more cost-efficient leads and conversions.
- Significant uptick in new tours booked, reinforcing the campaign’s success in driving measurable outcomes.
By combining data-driven targeting, dynamic creative, and a strategic omnichannel approach, AUDIENCEX successfully elevated Classic Journeys’ brand presence, driving awareness and conversions while solidifying its position as a leader in luxury travel experiences.