CASE STUDY

Brooks

2K +

Conversions

34%

Increased CTR

18%

Decreased CPA
Client
Brooks
Vertical

Retail

Services

Programmatic Display, Mobile, Search and Social

Objective

Brooks Sports, a leading performance sports apparel brand, partnered with AUDIENCEX to create an awareness campaign aimed at engaging running enthusiasts, driving online purchases, and ultimately increasing revenue. The goals for this full-funnel initiative included:

Strategy

To meet these objectives, AUDIENCEX implemented an omni-channel digital strategy that combined display and mobile advertising, paid search, and social media campaigns. The approach focused on reaching fitness enthusiasts who had:
This comprehensive strategy ensured maximum reach and relevance for the target audience, driving both engagement and conversions.

Tactics

Results

The campaign delivered outstanding outcomes:
By leveraging a data-driven omni-channel strategy and precise audience targeting, AUDIENCEX helped Brooks Sports achieve its campaign objectives, strengthening its position as a top choice among performance sports apparel brands.