CASE STUDY
Brooks
2K +
Conversions
34%
Increased CTR
18%
Decreased CPA
Objective
Brooks Sports, a leading performance sports apparel brand, partnered with AUDIENCEX to create an awareness campaign aimed at engaging running enthusiasts, driving online purchases, and ultimately increasing revenue. The goals for this full-funnel initiative included:
- Elevating brand awareness and engagement among a niche audience of runners.
- Driving traffic to the Brooks Sports website.
- Leveraging real-time surveys and campaign data for progressive optimization, ensuring Brooks remains top-of-mind for target consumers.
Strategy
To meet these objectives, AUDIENCEX implemented an omni-channel digital strategy that combined display and mobile advertising, paid search, and social media campaigns. The approach focused on reaching fitness enthusiasts who had:
- Searched for other sportswear brands.
- Visited fitness-related websites.
- Made fitness-related purchases in the previous months.
This comprehensive strategy ensured maximum reach and relevance for the target audience, driving both engagement and conversions.
Tactics
- Audience Segmentation: Identified and targeted fitness enthusiasts and avid runners using behavioral and purchase data.
- Omni-Channel Advertising: Delivered cohesive messaging across display, mobile, paid search, and social platforms to ensure consistent brand visibility.
- Retargeting Campaigns: Re-engaged users who had visited the Brooks Sports website but had not yet converted, driving them further down the purchase funnel.
- Real-Time Surveys: Integrated surveys within the campaign to gather audience insights and optimize performance based on feedback.
- Performance Monitoring and Adjustment: Continuously tracked campaign metrics and adjusted targeting and creative elements to maximize ROI.
Results
The campaign delivered outstanding outcomes:
- Reached over 17 million running enthusiasts, significantly boosting brand visibility.
- Drove 34,000 visits to the Brooks Sports website, creating meaningful engagement with target consumers.
- Generated over 2,000 conversions, demonstrating the campaign’s impact on driving purchases and revenue.
By leveraging a data-driven omni-channel strategy and precise audience targeting, AUDIENCEX helped Brooks Sports achieve its campaign objectives, strengthening its position as a top choice among performance sports apparel brands.