CASE STUDY
Asus
Launching the Transformer Book Chi with a Full-Funnel Omnichannel Campaign
81%
Decrease in Cost-Per-Click (CPC)
31%
Increase in Site Traffic
14%
Decrease in CPA
Objective
ASUS partnered with AUDIENCEX to develop and execute a full-funnel omnichannel campaign promoting the exclusive U.S. launch of the Transformer Book Chi. The goal was to build excitement around the product and drive conversions by targeting tech enthusiasts and early adopters, particularly those actively in the market for laptops or tablets.
Strategy
AUDIENCEX crafted a data-driven campaign designed to identify and engage tech-savvy consumers through precise audience targeting and personalized messaging. Key elements of the strategy included:
- Audience Prospecting: Leveraged demographic, behavioral, and contextual data to identify tech enthusiasts and early adopters likely to be interested in the Transformer Book Chi.
- Sequential Messaging: Nurtured potential buyers through the consideration funnel with evolving, personalized messaging designed to address different stages of their decision-making journey.
- Omnichannel Approach: Activated a cohesive campaign across digital platforms, reaching audiences through display, search, and social channels to maximize exposure and engagement.
This strategic, full-funnel approach ensured the campaign engaged high-intent audiences and effectively guided them toward conversion.
Tactics
- Behavioral and Contextual Targeting: Used advanced data analytics to identify users based on their online behaviors, interests, and engagement with tech-related content.
- Retargeting Campaigns: Re-engaged users who visited the ASUS website or interacted with campaign assets, driving them closer to conversion.
- Sequential Messaging: Deployed progressive ad creatives that evolved with user interactions, from product awareness to consideration and purchase.
- Performance Monitoring and Optimization: Continuously tracked campaign performance, adjusting audience targeting and ad placements to improve ROI.
Results
The campaign achieved outstanding results:
- 31% increase in site traffic, driving a significant number of users to the ASUS online store.
- 81% reduction in Cost Per Click (CPC), demonstrating exceptional efficiency in reaching the target audience.
- 14% decrease in Cost Per Acquisition (CPA) across channels, delivering strong returns on the campaign investment.
By leveraging a full-funnel strategy and sophisticated audience targeting, AUDIENCEX successfully launched the Transformer Book Chi, capturing the attention of tech enthusiasts and driving conversions while optimizing performance and cost-efficiency.
