Wholesale and consumer apparel brand, American Apparel, partnered with AUDIENCEX to create an awareness campaign for a relaunch of both their brand and website.
Goal
AUDIENCEX was tasked with developing a creative campaign that would give exposure to the company’s relaunch, ultimately generating more online sales.
Strategy
AUDIENCEX implemented dynamic creative optimization and ran standard display ads to promote online sales simultaneously. With hyper-focused custom creatives served to each customer through these DCO ad units, this campaign effectively drove traffic to the newly relaunched site.
Results
Generated $1.25M in revenue and a $75.50 average order value; achieved a CPA of $3.93 and a 20:1 ROI
