CASE STUDY
American Apparel
$1.25MM
In revenue
20:1
ROAS
15X
Above ROAS and CPA goals
Client
American Apparel
Vertical
Retail
Services
Programmatic Display, Dynamic Creative Optimization
Objective
American Apparel partnered with AUDIENCEX to launch an awareness campaign supporting the relaunch of their iconic brand and newly revamped website. The primary goal was to maximize exposure for the relaunch while driving increased traffic and generating significant online sales.
Strategy
To achieve these objectives, AUDIENCEX implemented a cutting-edge advertising strategy that combined:
- Dynamic Creative Optimization (DCO): Leveraging hyper-personalized, data-driven ad units to deliver tailored messaging to individual users, increasing engagement and relevance.
- Standard Display Ads: Complementing DCO efforts with high-visibility display ads to further promote the relaunch and drive traffic to the new website.
This multi-faceted approach ensured that the campaign captured both new and returning customers, delivering impactful messaging across digital channels.
Tactics
- Hyper-Focused Creatives: Designed custom ad creatives that dynamically adjusted based on user preferences and behavior, ensuring personalized messaging for maximum impact.
- Cross-Channel Display: Delivered ads across key digital platforms to reach a broad yet targeted audience, boosting visibility and engagement.
- Retargeting: Re-engaged users who visited the site or showed interest in similar products, converting potential customers into buyers.
- Data-Driven Insights: Continuously monitored and optimized campaign performance in real-time to ensure high ROAS and CPA results.
- Strategic Budget Allocation: Allocated budget strategically across high-performing channels to maximize campaign efficiency and ROI.
Results
The campaign delivered outstanding results, far exceeding expectations:
- Achieved 15x above the original ROAS and CPA goals, solidifying the campaign’s success.
- Generated $1.25M in revenue with an impressive $75.50 average order value.
- Delivered a 20:1 ROI, showcasing the effectiveness of the creative and strategic approach.
By combining innovative DCO technology with a comprehensive targeting strategy, AUDIENCEX successfully positioned American Apparel’s relaunch for long-term success, driving significant sales and re-establishing the brand as a leader in the consumer apparel space.
