CASE STUDY

American Apparel

$1.25MM

In revenue

20:1

ROAS

15X

Above ROAS and CPA goals
Client
American Apparel
Vertical

Retail

Services
Programmatic Display, Dynamic Creative Optimization

Objective

American Apparel partnered with AUDIENCEX to launch an awareness campaign supporting the relaunch of their iconic brand and newly revamped website. The primary goal was to maximize exposure for the relaunch while driving increased traffic and generating significant online sales.

Strategy

To achieve these objectives, AUDIENCEX implemented a cutting-edge advertising strategy that combined:
This multi-faceted approach ensured that the campaign captured both new and returning customers, delivering impactful messaging across digital channels.

Tactics

Results

The campaign delivered outstanding results, far exceeding expectations:
By combining innovative DCO technology with a comprehensive targeting strategy, AUDIENCEX successfully positioned American Apparel’s relaunch for long-term success, driving significant sales and re-establishing the brand as a leader in the consumer apparel space.