CASE STUDY

Adams

Building Awareness for Flea and Tick Products

141%

Lift in Awareness

261%

Over Goal CTR

1.22%

Pre-Roll CTR
Client

Adams

Vertical

Pet Retail

Services

Programmatic Display and Social

Objective

Adams Petcare partnered with AUDIENCEX to develop and execute a multi-channel campaign designed to generate awareness for its flea and tick products. The primary objectives were:

Strategy

AUDIENCEX implemented a multi-channel advertising strategy that targeted pet owners aged 18–45, focusing on those who shopped online with competitors of Adams Petcare. Key components of the strategy included:

This omnichannel approach ensured that Adams Petcare reached its target audience with consistent and engaging messaging, driving both awareness and action.

Tactics

Results

The campaign significantly outperformed expectations, delivering exceptional outcomes:
By combining strategic audience targeting, multi-channel delivery, and engaging creative, AUDIENCEX successfully positioned Adams Petcare as a trusted choice for flea and tick solutions, driving both brand awareness and measurable engagement.