Adams Petcare tasked AUDIENCEX with creating a multi channel campaign to generate awareness, specifically for their flea and tick products.


Goal

The primary goals for this campaign were to reach at least a 0.1% CTR and to achieve a video completion rate above the industry average.


Strategy

Through strategic programmatic video placement, mobile and desktop display, and Facebook ads, this campaign targeted animal lovers aged 18-45 who shopped online with any competitor of Adams Petcare.


Results

The campaign drove a 141% lift in awareness–far exceeding that of other campaign partners–along with a CTR of 261% over goal and a pre-roll CTR of 1.215%.

141%

Lift in Awareness

261%

Over Goal CTR

1.215%

Pre-Roll CTR

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