CASE STUDY

1-800-Flowers

78%

Increase in Unique Visitors

23%

Lift in Sales

19%

Decrease in CPA
Client
1-800-Flowers
Vertical

Retail

Services
Social and Video

Objective

1-800-Flowers, a leading flower and gift retailer, partnered with AUDIENCEX to develop and execute a campaign to launch its new gifting platform. The goal was to target Generation Y consumers, introducing the concept of social gifting, while driving increased sales and reducing the cost per acquisition (CPA).

Strategy

AUDIENCEX crafted a data-driven social media campaign that seamlessly integrated branded content into organic conversations. Leveraging the hashtag #justbecause, the campaign encouraged consumers to embrace spontaneous, non-occasion-based gifting, creating a relatable and engaging narrative that resonated with the target demographic.

Tactics

Results

The campaign achieved remarkable success:

By combining an innovative social strategy with precise targeting and creative storytelling, AUDIENCEX successfully positioned 1-800-Flowers’ new gifting platform as a go-to solution for spontaneous gifting, achieving both immediate results and long-term brand equity with the Generation Y audience.