1-800-Flowers, a leading flower retailer, partnered with AUDIENCEX to create a unique campaign surrounding the launch of a new gifting platform.
Goal
AUDIENCEX was tasked with developing a campaign to introduce a revolutionary new form of social gifting targeted toward Generation-Y consumers.
Strategy
A data driven social content strategy that introduces content into naturally occurring social conversations that employed the hashtag #justbecause.
Results
A 78% increase in unique visitors to the 1800flowers.com site, ushering in a new demographic to the family of products, and driving a 23% lift in non-occasion based gifting across all categories. Their CPA decreased 19% compared to previous campaigns.
