Leading flower retailer 1-800-Flowers partnered with AUDIENCEX to create a unique campaign surrounding the launch of a new gifting platform.
78%
Increase in Unique Visitors
23%
Lift in Sales
19%
Decrease in CPA
Client:
1-800-Flowers
Vertical:
Retail
Services:
Social and Video
Goal
AUDIENCEX was tasked with developing a campaign to introduce a new form of social gifting targeting Generation-Y consumers, aiming to increase sales and decrease CPA.
Strategy
We implemented a data-driven social strategy introducing content into naturally occurring conversations with the hashtag #justbecause.
Results
This campaign achieved a 78% increase in unique visitors to the 1800flowers.com site, and driving a 23% lift in non-occasion based gifting across all categories. Their CPA decreased 19% compared to previous campaigns.
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