Audience Insights

CAPABILITIES

Audience Insights

Reach, engage, and expand your audiences with advanced intelligence

As we navigate the rapidly evolving digital privacy landscape, it can be challenging to learn who your audiences are and how to communicate effectively with them. Through our partnership with Dstillery, AUDIENCEX offers our clients Audience Insights, an integrated solution to gather and leverage audience intelligence across our unified omnichannel tech stack.

Audience Recommendations

Get actionable insights on which audiences to activate to maximize campaign performance.

Audience Overlap and Rank

Cross-examine multiple key audiences to maximize data transparency and gather deep insights.

Website-Based Insights

Explore a granular view of your target audiences’ journeys across the web with URL-level insights.

Leverage Insights Throughout Your Campaigns

With Audience Insights, you’ll not only develop a deeper understanding of your existing customers so you can reach and engage with them more meaningfully, but gain the ability to leverage that data to expand confidently into custom new audiences.

Explore

Execute pre-campaign planning with category-level insights, market composition, and AI-driven affinity insights for instant audience discovery. Dive deeply into your audiences to inform planning and messaging.

Create

Build custom audiences from multiple sources, including your own first-party data. Access 2,500+ behavioral attributes, interests and demographics, alongside insights unique to your consumers.

Optimize

Adapt throughout your campaign lifecycle as you gain insights into your most highly-performing audiences. Make your efforts rapidly scalable, reaching ideal new prospects by leveraging data to build on your highest-value customers.

Are You Ready for the Power of X?

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