CASE STUDY
The San Diego Civic Theatre
Driving Awareness and Ticket Sales for Hello Dolly
4X
Growth in Ticket Sales
$50
CPA
0.2%
CTR
Client
The San Diego Civic Theatre
Vertical
Entertianment
Services
Programmatic Display
Objective
The San Diego Civic Theatre partnered with AUDIENCEX to develop an awareness campaign that would generate excitement and increase ticket sales for their production of the classic musical Hello Dolly. With the show’s opening night quickly approaching, the theatre sought a robust marketing strategy to promote the performance and drive attendance.
Strategy
AUDIENCEX crafted a highly engaging campaign with dynamic creative designed to captivate audiences and build excitement for Hello Dolly. The campaign’s creative assets evolved over time, transitioning from static display ads to interactive animated formats, which enhanced audience engagement throughout the two-month promotional period.
Tactics
- Customized Prospecting: Leveraged data-driven targeting to identify and reach audiences most likely to have an interest in theater and live performances, focusing on local demographics with a high affinity for arts and culture.
- Retargeting Campaigns: Re-engaged users who interacted with the campaign or visited the San Diego Civic Theatre’s website, driving them further down the purchase funnel to secure ticket sales.
- Dynamic Creative Development: Introduced static display ads at the start of the campaign, which later transitioned to animated creatives, increasing interaction rates and building momentum closer to the show’s opening date.
- Geo-Targeting: Focused efforts on the San Diego area to ensure the campaign reached local audiences likely to attend the production.
- Real-Time Optimization: Continuously monitored campaign performance, refining targeting and creative placements to maximize conversions and ROI.
Results
The campaign delivered exceptional results:
- Successfully raised awareness for Hello Dolly and helped the San Diego Civic Theatre achieve its ticket sales goals.
- Sold out the opening show, underscoring the campaign’s effectiveness in driving conversions.
- Due to the strong performance, the client extended the campaign and retained AUDIENCEX to promote several additional upcoming shows.
By combining engaging creative, precise targeting, and real-time optimization, AUDIENCEX helped the San Diego Civic Theatre captivate audiences, achieve record-breaking ticket sales, and establish a foundation for successful future campaigns.
