Alex works as a Media Analyst at AUDIENCEX. He was born and raised in Xi’an, China. He then moved to the United States in 2016 to pursue a Master’s Degree in Marketing Analysis at DePaul University. Zexu began his career in public relations with an emphasis on celebrity branding. He then shifted his focus to marketing analytics where he managed and collaborated with celebrities, brands and social media channels. Now he focuses on marketing and media analysis to provide business insights and optimization solutions to his clients within the entertainment industry.