Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making a purchase is not always the same. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your digital targeting strategies in order to reach the most engaged audiences with your campaigns.
Visit our YouTube channel to watch as regional sales manager Kelly Wiethuchter provides an overview of the many targeting strategies available in programmatic advertising, from the basics of prospecting and retargeting to more advanced strategies such as geotargeting, weather targeting, and custom intent or affinity targeting. She reviews the goals and best practices of each, so you can understand which strategies to use in order to reach the right audience based on your campaign goals.
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Get the Guide: Top Programmatic Targeting Strategies
Our team of campaign experts has compiled a guide of the top targeting strategies to help you improve your campaign performance. Fill out the form below to access the guide:
Have questions, or interested in getting started with your next programmatic campaign? Contact us.