Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since Chrome currently accounts for 60% of browser visits, what does this change mean for programmatic advertising? Now is the time for brands to find ways to connect with their customers without sacrificing their privacy.
When Apple rolled out their new iOS 14 update in late 2020, it came with some updated privacy settings for consumers, requiring users to explicitly opt-in to sharing their data with any app on their phone. In addition to giving consumers more control over their data, these new policies will have a definite impact for mobile advertisers. One of the hardest hit and largest mobile advertisers is Facebook, which boasts over 2.45 billion global users, 81% of which only access the site via their mobile devices.
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to fit into, rather than disrupt, the audience experience. Offering precise, audience-specific targeting in a contextual format, native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear.
The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing strategies have had to change as well, and when it comes to holiday campaigns, this is no time to just repeat what you did last year. But how can we prepare for Q4 now, when everything is still so uncertain?
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.
CTV, OTT, ATV…what’s the difference? If you’d like to know the answer, we’ve got just the thing for you. Check out our recent webinar offering deep-dive into Connected TV, now available on-demand for viewing.
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- Guide: 5 Ways to Prepare for the Loss of Third-Party Cookies
- Paid Search as a Multi-Channel Component of Performance Marketing
- How Will iOS 14 Impact Facebook Advertisers?
- aX Profile: Linh Tran, Associate Social Strategist