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May 3, 2020

Programmatic Advertising vs. Real-Time Bidding (RTB)

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Insights

The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.

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November 20, 2019

The Top 20 Performance Marketing Strategies for 2020

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Insights

The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of things to improve upon, and plan for the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare their brands for success. 

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September 25, 2018

Looking Beyond Viewability

  • Posted By : Barbie Koelker/
  • 0 comments /
  • Under : Insights

For advertisers looking to optimize the value of every impression, viewability benchmarks are simply not enough.

Viewability metrics provide but a glimpse into one indicator of ad placement quality, but that glimpse is not enough. While an ad that is never in-view has no chance of having an impact on a viewer, an ad that is in-view for only a brief moment doesn’t have much better odds.

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April 4, 2015

3 Tips For Branding With RTB

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least, not through RTB. To a certain degree that is because of concerns about the quality of the inventory available through exchanges.

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