The demand for engaging video content is on the rise. Short videos are easier to digest for consumers compared with long pages of text, and simultaneously video advertising is quickly becoming most popular ad format in digital advertising today. But having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.Read More
As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic video, and soon.
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