Every consumer journey is different, and the path to making a purchase is not always the same. And this has never been more true than 2020, with the global COVID-19 pandemic changing not only the way we consume media and communicate, but the way we shop as well. As more and more consumers lean into online shopping, there are going to be even more potential customers online who may not already be familiar with your brand. In order to connect with this broad group of consumers, both prospecting and retargeting are critical tactics to a successful digital marketing campaign.
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
As consumers move from radio to digital audio, major advertisers are buying fewer and fewer traditional radio ads, and instead are turning to digital to extend their audience reach and increase message frequency, with the inherent efficiencies that programmatic advertising offers over more traditional ad buys.
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers are stuck at home and are watching more TV at all hours of the day. With so much interest from marketers across all industries, we’ve compiled a list of the most frequently asked questions about OTT to help you get started.
While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected to reach nearly 88% by 2021, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset and experience?Read More
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