AUDIENCEX Acquires New York-based Big Buzz Marketing Group
Learn More
Learn More
AUDIENCEXAUDIENCEXAUDIENCEXAUDIENCEX
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
November 9, 2020

TikTok Advertising: Everything You Need to Know

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Announcements, Industry News, Insights, Marketing

TikTok is the fastest growing global destination for short-form mobile videos among Gen Z and millennial audiences. The visual app – which allows users to create and share a 15-60 second video with music, effects, and built-in filters – has shaken up the marketing world with its extraordinary virality reaching over 500 million active global users.  AUDIENCEX is happy to announce that we are now able to run campaigns on TikTok, along with the many other social media platforms available. 

Read More


October 26, 2020

Which Social Media Platform is Right for Your Campaign Goals?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Guides, Insights, Social

In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media usage is on the rise – far beyond what was previously predicted. 

The ongoing uncertainty linked to this pandemic means it’s now more important than ever to be strategic about your marketing campaigns, and more specifically, how you utilize social media in order to reach your target consumer. AUDIENCEX is ready to help you optimize your social media campaigns and deliver strong performance with our new guide, “The Social Sweet Spot”, a comprehensive manual for social media marketing.

Read More


October 13, 2020

Why Do Marketers Advertise on Instagram?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Social

There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so it’s important for advertisers to understand the differences amongst these platforms and identify which one works best for their campaign goals. Many advertisers choose Instagram because it not only helps with brand awareness goals, but also delivers some of the highest conversion rates.

Read More


August 6, 2020

Why Do Marketers Advertise on Facebook?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights, Marketing, Social

Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.  

Read More


July 15, 2020

Webinar: Paid Social 101

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Events & Webinars, Insights, Marketing, Social

Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience? 

Read More


social media and programmatic advertising
January 16, 2020

Programmatic Advertising and Social Media: How They Work Together

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Paid Search, Social, Technology

Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad buying more efficient and precise. Another impactful factor for these brands is social media, which they use to interact with their current customers, find new customers, and increase brand awareness. But can these two behemoths of digital marketing work together? Indeed, they can, if you have the right tools and strategies in place.

Read More


RECENT POSTS:
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
CATEGORIES:
  • Advertising
  • Announcements
  • Awards
  • Best Practices
  • Company Culture
  • Creative
  • Events & Webinars
  • Guides
  • Industry News
  • Insights
  • Marketing
  • Paid Search
  • Social
  • Technology
TOPICS:
Ad Quality Advertising Attribution Awards Branding company culture Connected TV Content Marketing Contextual Targeting CPG Creative CTV CTV advertising Data digital advertising Digital Audio Digital Marketing Display DSP Dynamic Creative Optimization Engagement GDPR marketing Native Native Advertising Omnichannel OTT Paid Social Media Performance Marketing Pixels Programmatic programmatic advertising programmatic audio Q4 Campaigns Reporting Retail RTB SEM SEO social media social media marketing types of programmatic advertising Video Viewability Webinar

Los Angeles

Buffalo

Charlotte

Chicago

Dallas

Detroit

Kansas City

Miami

Seattle

St. Louis

 

HELP & SUPPORT
  • Privacy Policy
  • Advertiser Terms & Conditions
  • Creative Guidelines
  • Sitemap
COMPANY
  • News
  • Awards
  • Careers
  • Contact
RECENT POSTS
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
SUBSCRIBE
Keep up to date on the latest industry news and insights
FOLLOW US
       

© 2020 Copyright AUDIENCEX – All Rights Reserved.
Do Not Sell My Personal Information
We use cookies to improve your site experience. You can learn more in our Privacy Policy. By accepting, you consent to our cookies.

ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non Necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Save & Accept