Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience?
Programmatic advertising is an influential force in today’s marketing world, and more and more marketers are using it to make their ad buying more efficient and precise. Another increasingly impactful factor is social media. Companies can use it to interact with their current customers, find new customers, and increase awareness of their brand. But can these two behemoths of the digital marketing world work together? Indeed, they can, if you have the right tools and strategies in place.