TikTok is the fastest growing global destination for short-form mobile videos among Gen Z and millennial audiences. The visual app – which allows users to create and share a 15-60 second video with music, effects, and built-in filters – has shaken up the marketing world with its extraordinary virality reaching over 500 million active global users. AUDIENCEX is happy to announce that we are now able to run campaigns on TikTok, along with the many other social media platforms available.
In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media usage is on the rise – far beyond what was previously predicted.
The ongoing uncertainty linked to this pandemic means it’s now more important than ever to be strategic about your marketing campaigns, and more specifically, how you utilize social media in order to reach your target consumer. AUDIENCEX is ready to help you optimize your social media campaigns and deliver strong performance with our new guide, “The Social Sweet Spot”, a comprehensive manual for social media marketing.
There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so it’s important for advertisers to understand the differences amongst these platforms and identify which one works best for their campaign goals. Many advertisers choose Instagram because it not only helps with brand awareness goals, but also delivers some of the highest conversion rates.