Webinar Wednesday: Introduction to Programmatic Advertising

Be sure to tune in monthly to our Webinar Wednesday series, where our experts provide overviews of various digital advertising topics on the last Wednesday of each month. They’re a great refresher if you haven’t used certain digital marketing tactics in awhile, or great learning experiences if you haven’t tried them before. Our most recent Webinar, Introduction to Programmatic, was a high-level overview into the world of programmatic advertising.

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The Path to Improve the Programmatic Experience

While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected to reach nearly 88% by 2021, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset and experience?

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Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail

As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between online and offline channels. Some of our most exciting current work navigates today’s fluid relationship between digital and physical consumer experiences.

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