Retail Archives – AUDIENCEX

5 Digital Strategies to Turn Q4 Holiday Shoppers into Brand Loyalists

Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?

We Hope to See You at CES!

Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.

Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through the Amazon DSP, without the monthly minimums normally required from this industry-leading platform.

Tis the Season for New Holiday Campaign Strategies

Happy holiday marketing planning! It may still feel like summer, but ‘tis the season to get prepared for some high-powered Q4 campaigns!

Not sure where to start? Our campaign strategists have analyzed thousands of holiday campaigns from the last several years and compiled a few tips and tricks to help your holiday campaigns get ready to shine.

In this guide, you’ll learn:

New strategies to drive successful brand holiday campaigns
Key stats and figures that show when your budget is best used
When to launch your campaigns to capture as many shoppers as possible

The 2019 holiday shopping season is a bit shortened this year, because Thanksgiving Day falls late in the month on November 28, giving only 27 shopping days between Thanksgiving and Christmas. This shift puts additional strain on shoppers, retailers and marketers alike.

Last year, Cyber Monday was the heaviest online spending day in history, with a reported $7.87 billion in sales. Meanwhile, Thanksgiving and Black Friday experienced significantly above-average growth rates as they become more important shopping days for e-commerce. This means promotional campaigns should be launched by early November, with pacing plans in place to allow for increasing your media spend in the week before Black Friday and Cyber Monday.

Fill out the form below to download the guide. And happy holiday campaign planning!

Our campaign strategists are available to talk about your goals and how we can help you exceed them. Contact us to schedule a time to talk.

Changing Seasons and Shifting Creatives with Dynamic Content Optimization

As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday shopping season. While summer isn’t quite over and school hasn’t yet begun in most places, holiday shopping is already on marketers’ minds. Read More

Top 5 Lessons from Direct to Consumer Brands

As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.

6 Tips to Improving Client Retention After the Sale

Congratulations! Your holiday campaign was a smashing success! You kept your CPA in check while driving higher conversion volume than you were hoping for. So, now what?

Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail

As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between online and offline channels. Some of our most exciting current work navigates today’s fluid relationship between digital and physical consumer experiences.