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February 29, 2020

CTR vs CPA: How to Determine The Right Success Metric for Your Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Creative, Insights, Marketing

When setting up a new marketing campaign on any channel, one of the first items that needs to be identified is the KPI you will be measuring success against. These metrics will vary based on a variety of factors, including the goal of the campaign, the channels you are using, and even devices targeted.

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February 20, 2020

The Path to Improve the Programmatic Experience

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Insights, Marketing

While quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected to reach nearly 88% by 2021, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset and experience?

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February 11, 2020

UTM Tracking Codes: What Are They and How To Use Them

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Marketing, Social

Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running a complex omnichannel marketing plan, how can you measure which of your tactics is providing the biggest return on investment? 

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January 21, 2020

How to Get Started With Buying Programmatic Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Technology

Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about 88% by 2021, according to forecasts from eMarketer. 

Not using programmatic ads yet? It’s time to get in on the action.

Don’t worry if you’re not sure how to get started with programmatic advertising. Here’s a quick guide to help get you under way.

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social media and programmatic advertising
January 16, 2020

Programmatic Advertising and Social Media: How They Work Together

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Paid Search, Social, Technology

Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad buying more efficient and precise. Another impactful factor for these brands is social media, which they use to interact with their current customers, find new customers, and increase brand awareness. But can these two behemoths of digital marketing work together? Indeed, they can, if you have the right tools and strategies in place.

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January 13, 2020

Getting Serious About Brand Safety

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Marketing

As the digital landscape continues to evolve rapidly, brand safety is increasingly becoming an area of serious concern. In recent years, this issue has become especially acute as brands have, on occasion, found themselves associated with content that doesn’t align with their brand identity. 

In a survey by Digiday, 60% of marketing professionals agreed that brand safety was a serious problem for their marketing efforts. Some major brands have even pulled all advertising from sites like YouTube. Meanwhile, the introduction of new regulations like Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are changing the rules of the game for advertisers. While the situation surrounding brand safety has improved somewhat, and companies now have access to more tools that can help them protect their brands, it’s crucial that you keep a close eye on your brand safety. Here’s what you need to know.

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January 6, 2020

5 Key Trends for Digital Advertising in 2020

  • Posted By : Michel Benjamin/
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  • Under : Advertising, Creative, Industry News, Insights, Marketing, Paid Search, Social, Technology

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year. 

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December 19, 2019

We Hope to See You at CES!

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Announcements, Events & Webinars, Marketing

Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.  

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December 11, 2019

aX Profile: Getting to Know Katie Warne

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Company Culture

The success of a campaign is highly dependent upon a team of people monitoring it every step of the way to ensure that it’s performing well and clients are happy. Just ask Katie Warne, a Key Account Manager here at aX. We caught up with her to learn more about her day to day, what motivates her, and more!

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December 5, 2019

The 5 Benefits of Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Insights, Marketing, Paid Search, Social, Technology

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.

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RECENT POSTS:
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  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
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