Programmatic Archives

April 17, 2019

The Power of Programmatic Native: Content Marketing Reimagined

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Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but rather must be an integrated component of a larger engagement experience. Welcome to a new generation of native advertising – so targeted and relevant it may as well be speaking directly to you. Performance marketers have always known that to stand out they must blend in. In that spirit, native advertising has become more personalized than ever before.

August 28, 2018

Changing Seasons and Shifting Creatives

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As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday strategies, and for good reason.

August 7, 2018

The Path to Improve the Programmatic Experience

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While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience?

May 17, 2018

Why Recency Matters in Programmatic Advertising

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As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable results, nothing is more important than putting the right offer in front of the right eyeballs. How do you know the audiences you’re targeting are indeed relevant?

August 23, 2017

Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail

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As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between online and offline channels. Some of our most exciting current work navigates today’s fluid relationship between digital and physical consumer experiences.

April 4, 2015

3 Tips For Branding With RTB

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As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least, not through RTB. To a certain degree that is because of concerns about the quality of the inventory available through exchanges.

The Power of Programmatic Native: Content Marketing Reimagined

Changing Seasons and Shifting Creatives

The Path to Improve the Programmatic Experience

Why Recency Matters in Programmatic Advertising

Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail

3 Tips For Branding With RTB

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