Programmatic Archives

September 16, 2020

Virtual Roundtable: Best Practices for Programmatic Audio Campaigns

With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

As consumers move from radio to digital audio, major advertisers are buying fewer and fewer traditional radio ads, and instead are turning to digital to extend their audience reach and increase message frequency, with the inherent efficiencies that programmatic advertising offers over more traditional ad buys.

August 17, 2020

Webinar: Introduction to Programmatic Advertising

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!

August 13, 2020

AUDIENCEX Giving Back

In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we’ve supported – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Venice Arts, Coral Vita, Nueva Vision Community Schools, Vision Care, and Blue Star Families. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.

July 30, 2020

Webinar: Introduction to Pixel Tracking

Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.

July 21, 2020

Listen Up: Best Practices for Programmatic Audio

July 21, 2020

Virtual Roundtable: Data & Inventory Trends during COVID

After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?

July 20, 2020

A Quick Guide to Programmatic Video Ads

The demand for engaging video content is on the rise. Consumers are expected to watch 100 minutes of video content daily by 2021. Short videos are easier to digest compared with long pages of text, and as a result, video advertising is quickly becoming the most popular ad format in digital advertising today.

Still, having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.

July 15, 2020

Webinar: Paid Social 101

Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience?

July 1, 2020

Driving Consumer Engagement with High Impact Mobile Ads

As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are most likely to take action. One of the best ways to attract these highly engaged consumers, build brand awareness, and increase ad recall is through high impact mobile advertising.

What is High Impact Mobile Advertising?

High impact mobile ad units are designed to be interactive and encourage consumer engagement through multiple touch points and placements that consider both the mobile and tablet behavioral patterns of content consumption and the overall user experience. In referring to “high impact”, we are suggesting that a user must initiate an action within the ad in order for it to activate.

June 30, 2020

AUDIENCEX Announces Q3 Growth Initiative for Performance Marketers

AUDIENCEX,‌ ‌the‌ ‌largest‌ ‌independent‌ ‌trading‌ ‌desk,‌ ‌is‌ ‌excited‌ ‌to‌ ‌announce‌ ‌a‌ ‌powerful‌ ‌package‌ ‌of‌ ‌Q3‌ ‌Growth‌ ‌Initiatives,‌ ‌designed‌ ‌to‌ ‌help‌ ‌marketers‌ ‌and‌ ‌agencies‌ ‌drive‌ ‌engagement‌ ‌with‌ ‌new‌ ‌and‌ ‌prospective‌ ‌customers,‌ ‌and‌ ‌achieve‌ ‌a‌ ‌return‌ ‌to‌ ‌revenue‌ ‌growth.‌ ‌

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The‌ ‌program‌ ‌combines‌ ‌an‌ ‌array‌ ‌of‌ ‌incentives‌ ‌and‌ ‌added-value‌ ‌elements‌ ‌across‌ ‌multiple‌ ‌channels‌ ‌of‌ ‌the‌ ‌digital‌ ‌media‌ ‌ecosystem,‌ ‌including‌ ‌high‌ ‌impact‌ ‌mobile,‌ ‌display,‌ ‌video,‌ ‌search‌ ‌and‌ ‌social,‌ ‌as‌ ‌well‌ ‌as‌ ‌creative‌ ‌services.‌ ‌As‌ ‌part‌ ‌of‌ ‌the‌ ‌initiative,‌ ‌AUDIENCEX‌ ‌strategy‌ ‌and‌ ‌revenue‌ ‌teams‌ ‌will‌ ‌collaborate‌ ‌with‌ ‌marketers‌ ‌to‌ ‌review‌ ‌their‌ ‌existing‌ ‌media‌ ‌plans‌ ‌and‌ ‌then‌ ‌recommend‌ ‌strategic‌ ‌adjustments‌ ‌to‌ ‌help‌ ‌cultivate‌ ‌growth‌ ‌amidst‌ ‌the‌ ‌challenging‌ ‌macroeconomic‌ ‌situation.‌

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