Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
We are excited to announce the launch of a new $1,000,000 Growth Fund to help AUDIENCEX’s new mid-market advertisers and agencies address the growing economic challenges we are facing globally.
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Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals, and conferences and implementing mandatory work from home days, while universities are closing schools and moving in-person classes online. Traditional retail marketers are seeing declining revenues and categories from travel to restaurants and education are seeing unexpected contraction. As we wait for the dust to settle, what can marketers do in these uncertain times to keep business running in a semi-normal capacity and offset losses within their existing revenue models?
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For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?
Read MoreEvery year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?
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When setting up a new marketing campaign on any channel, one of the first items that needs to be identified is the KPI you will be measuring success against. These metrics will vary based on a variety of factors, including the goal of the campaign, the channels you are using, and even devices targeted.
Read MoreWhile quite a bit is said about the ever-increasing share of digital ad dollars being spent programmatically, which is expected to reach nearly 88% by 2021, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset and experience?
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Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running a complex omnichannel marketing plan, how can you measure which of your tactics is providing the biggest return on investment?
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Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about 88% by 2021, according to forecasts from eMarketer.
Not using programmatic ads yet? It’s time to get in on the action.
Don’t worry if you’re not sure how to get started with programmatic advertising. Here’s a quick guide to help get you under way.
Read MoreProgrammatic advertising is an influential force in today’s marketing world, and more and more marketers are using it to make their ad buying more efficient and precise. Another increasingly impactful factor is social media. Companies can use it to interact with their current customers, find new customers, and increase awareness of their brand. But can these two behemoths of the digital marketing world work together? Indeed, they can, if you have the right tools and strategies in place.
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