Each month we build and deploy hundreds of campaigns for performance-driven marketers, both agencies and brands, and across a broad array of different verticals. This experience, coupled with our partnership with companies like Rocket Fuel and Sizmek, has enabled us to develop powerful strategic insights that consistently deliver high-performing campaigns, with significant return on advertising spend. To ensure that we continue to develop campaigns that maximize their effectiveness the following are three foundational ideas that we believe are crucial for success.

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