Programmatic advertising is an influential force in today’s marketing world, and more and more marketers are using it to make their ad buying more efficient and precise. Another increasingly impactful factor is social media. Companies can use it to interact with their current customers, find new customers, and increase awareness of their brand. But can these two behemoths of the digital marketing world work together? Indeed, they can, if you have the right tools and strategies in place.Read More
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year.Read More
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home.Read More
Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.Read More
Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Marketers no longer need to juggle quotes, proposal requests, and negotiations, as programmatic advertising automates the entire purchasing process for a more seamless buying process.
Understanding the options, benefits, and how exactly programmatic advertising works can be a challenge for marketers. That’s why we’ve compiled this glossary of terms to help you understand the ins and outs of programmatic advertising.Read More