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January 12, 2021

Webinar: Top Programmatic Targeting Strategies for 2021

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making a purchase is not always the same. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your digital targeting strategies in order to reach the most engaged audiences with your campaigns. 

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December 23, 2020

Webinar: Programmatic Advertising without Cookies

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but what does this mean for programmatic advertising? There has yet to be a decision made about what exactly will replace cookies (if anything), so in the meantime, it’s time for brands to find ways to connect with their customers without sacrificing their privacy. From utilizing their own first-party data to targeting based on location or context, it’s time for brands to be more strategic with their targeting efforts since they can no longer rely on third-party cookies.  

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December 1, 2020

AUDIENCEX Giving Back

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Creative, Marketing

In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we’ve supported – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Venice Arts, Coral Vita, Nueva Vision Community Schools, Vision Care, and Blue Star Families. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.  

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November 18, 2020

AUDIENCEX Ranks #121 Fastest Growing Company in Deloitte’s 2020 Technology Fast 500™ Awards

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Awards

AUDIENCEX is proud to announce that we have been named #121 on the Deloitte 2020 Technology Fast 500™ Awards, and #1 in the Communications Sector. With an impressive 994% revenue growth, this three-year expansion can be attributed to our focus on delivering full-funnel digital advertising solutions for performance brands and agencies — a segment within the US economy that continues to see growth even during periods of economic volatility. 

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October 8, 2020

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights

Every consumer journey is different, and the path to making a purchase is not always the same. And this has never been more true than 2020, with the global COVID-19 pandemic changing not only the way we consume media and communicate, but the way we shop as well. As more and more consumers lean into online shopping, there are going to be even more potential customers online who may not already be familiar with your brand. In order to connect with this broad group of consumers, both prospecting and retargeting are critical tactics to a successful digital marketing campaign. 

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October 6, 2020

The Programmatic Ecosystem Explained

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Programmatic advertising uses technology to automate the buying and selling of targeted ads online. Within the programmatic ecosystem, there are various technologies and companies that all play a specific role in the buying and selling of these ads. 

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September 22, 2020

Virtual Roundtable: Best Practices for Programmatic Audio Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

As consumers move from radio to digital audio, major advertisers are buying fewer and fewer traditional radio ads, and instead are turning to digital to extend their audience reach and increase message frequency, with the inherent efficiencies that programmatic advertising offers over more traditional ad buys. 

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September 16, 2020

2020 Q4 Campaign Planning Guide

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Guides

2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important than ever to be strategic about your media buys in Q4. 

Since the start of the global pandemic, we’ve seen a major shift in consumer behaviors – from the way they communicate with friends, family, and colleagues and the amount of media they consume, to the way they shop for essentials. Store closures, reduced hours, and the potential risks associated with in-store shopping have greatly influenced consumer shopping habits – forcing them to make more of their regular purchases online to avoid the larger crowds. 

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August 17, 2020

Webinar: Introduction to Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Announcements, Events & Webinars, Marketing, Technology

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!

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July 30, 2020

Webinar: Introduction to Pixel Tracking

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Events & Webinars, Technology

Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are.  If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are. 

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RECENT POSTS:
  • Webinar: Top Programmatic Targeting Strategies for 2021
  • Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan
  • Webinar: Programmatic Advertising without Cookies
  • aX Profile: Sales Director, Kelly Wiethuchter
  • Virtual Panel: What’s in Store for the Advertising Industry in 2021?
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  • Webinar: Programmatic Advertising without Cookies
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  • Virtual Panel: What’s in Store for the Advertising Industry in 2021?
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