While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, inventory is up, and consumer behavior is shifting. How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers? Read More
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers are stuck at home and are watching more TV at all hours of the day. With so much interest from marketers across all industries, we’ve compiled a list of the most frequently asked questions about OTT to help you get started.
The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.
In the midst of the COVID-19 pandemic, this Giving Tuesday is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we support – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Vision Care, Nueva Vision Community Schools, and Venice Arts. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.
In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times.
With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? 48% of advertisers have adjusted media type usage or shifted budget among media types instead of halting advertising spend. Rather than completely cutting advertising budgets, marketers should consider different avenues for reaching their target customers. Just look at the data from 2008: brands that kept their advertising steady and remained strong in 2008 recovered 9x faster during the global financial crisis.
We are excited to announce the launch of a new $1,000,000 Growth Fund to help AUDIENCEX’s new mid-market advertisers and agencies address the growing economic challenges we are facing globally.
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Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals, and conferences and implementing mandatory work from home days, while universities are closing schools and moving in-person classes online. Traditional retail marketers are seeing declining revenues and categories from travel to restaurants and education are seeing unexpected contraction. As we wait for the dust to settle, what can marketers do in these uncertain times to keep business running in a semi-normal capacity and offset losses within their existing revenue models?
Read MoreEvery year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?
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Be sure to tune in monthly to our Webinar Wednesday series, where our experts provide overviews of various digital advertising topics on the last Wednesday of each month. They’re a great refresher if you haven’t used certain digital marketing tactics in awhile, or great learning experiences if you haven’t tried them before. Our most recent Webinar, Introduction to Programmatic, was a high-level overview into the world of programmatic advertising.
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