2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year.Read More
The success of a campaign is highly dependent upon a team of people monitoring it every step of the way to ensure that it’s performing well and clients are happy. Just ask Katie Warne, a Key Account Manager here at aX. We caught up with her to learn more about her day to day, what motivates her, and more!Read More
Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.Read More
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of things to improve upon, and plan for the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare their brands for success.Read More
While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year. Even among the proactive, many are stuck on analytical autopilot, measuring success against archaic metrics that no longer fit their goals.
AUDIENCEX is proud to announce that we have been named number 162 on the Deloitte 2019 Technology Fast 500™ Awards. With an impressive 709% revenue growth from 2015 to 2018, this multi-year expansion can be attributed to our full-funnel digital advertising solutions and high-impact creative services for brands and agencies.Read More
In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal.Read More
As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.Read More