Performance Marketing Archives

July 31, 2019

Which DSP is right for my campaign?

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Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?

June 26, 2019

What is an Independent Trading Desk?

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As the programmatic landscape continues to evolve, it can be challenging for marketers and agencies to know where to start. How do you effectively reach your audience across screens and devices without a huge in-house team of media experts? In an age where advertising is everywhere, trading desks can help brands cut through the noise and execute robust campaigns to generate awareness with their intended audience.

March 19, 2019

Competing to Captivate on Social

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As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.

January 29, 2019

Clicks, Bricks, & Pop-up Shoppers: Gearing Up for Retail Marketing Success

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As the dust settles from post-holiday January returns, retail marketers are looking for ways to generate growth in Q1 and beyond. To succeed, retail marketers must be prepared to look beyond the confines of in-store versus online & appeal to ever-evolving shopping behaviors.

April 12, 2018

The Performance Marketer’s Guide to Omni-Channel

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In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers.

Which DSP is right for my campaign?

What is an Independent Trading Desk?

Clicks, Bricks, & Pop-up Shoppers: Gearing Up for Retail Marketing Success

The Performance Marketer’s Guide to Omni-Channel

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