Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time.
Every consumer journey is different, and the path to making a purchase is not always the same. And this has never been more true than 2020, with the global COVID-19 pandemic changing not only the way we consume media and communicate, but the way we shop as well. As more and more consumers lean into online shopping, there are going to be even more potential customers online who may not already be familiar with your brand. In order to connect with this broad group of consumers, both prospecting and retargeting are critical tactics to a successful digital marketing campaign.
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.
Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.
After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?
With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers. Never in our lifetime have we seen daily life impacted so fundamentally, throughout the United States, and around the globe.
For all the uncertainty about what the future will look like, it’s clear that it will be digital.
As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are most likely to take action. One of the best ways to attract these highly engaged consumers, build brand awareness, and increase ad recall is through high impact mobile advertising.
What is High Impact Mobile Advertising?
High impact mobile ad units are designed to be interactive and encourage consumer engagement through multiple touch points and placements that consider both the mobile and tablet behavioral patterns of content consumption and the overall user experience. In referring to “high impact”, we are suggesting that a user must initiate an action within the ad in order for it to activate.
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.
Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.
The global COVID-19 pandemic has been an extraordinary catalyst for change in just a matter of months. It has fueled a shift in every aspect of our lives. Video chat, online streaming, telemedicine, and remote learning have taken over as we all change the way we interact with the world around us. Read More