In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal.Read More
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising: a method that automates and optimizes the purchase of ad space, using machine learning to deliver the most effective ads to potential customers.Read More
For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.Read More
As the dust settles from post-holiday January returns, retail marketers are looking for ways to generate growth in Q1 and beyond. To succeed, retail marketers must be prepared to look beyond the confines of in-store versus online & appeal to ever-evolving shopping behaviors.
In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers.
- Avoiding Archaic Success Metrics in Marketing
- AUDIENCEX Ranks Number 162 Fastest Growing Company on Deloitte’s 2019 Technology Fast 500™ Awards
- Finding the Best Digital Marketing Tactics for Your Campaign Goals
- Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX
- A Beginner’s Guide to Programmatic Advertising