August 3, 2020

The Benefits of Multichannel Marketing

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time. 

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July 6, 2020

Accelerating Your Digital Transformation Amidst Uncertainty

With the general uncertainty of what’s to come due to the global COVID-19 pandemic, there are more questions than answers. Never in our lifetime have we seen daily life impacted so fundamentally, throughout the United States, and around the globe. 

For all the uncertainty about what the future will look like, it’s clear that it will be digital.

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July 1, 2020

Driving Consumer Engagement with High Impact Mobile Ads

As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are most likely to take action. One of the best ways to attract these highly engaged  consumers, build brand awareness, and increase ad recall is through high impact mobile advertising.

What is High Impact Mobile Advertising?

High impact mobile ad units are designed to be interactive and encourage consumer engagement through multiple touch points and placements that consider both the mobile and tablet behavioral patterns of content consumption and the overall user experience. In referring to “high impact”, we are suggesting that a user must initiate an action within the ad in order for it to activate.

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June 30, 2020

AUDIENCEX Announces Q3 Growth Initiative for Performance Marketers

AUDIENCEX,‌ ‌the‌ ‌largest‌ ‌independent‌ ‌trading‌ ‌desk,‌ ‌is‌ ‌excited‌ ‌to‌ ‌announce‌ ‌a‌ ‌powerful‌ ‌package‌ ‌of‌ ‌Q3‌ ‌Growth‌ ‌Initiatives,‌ ‌designed‌ ‌to‌ ‌help‌ ‌marketers‌ ‌and‌ ‌agencies‌ ‌drive‌ ‌engagement‌ ‌with‌ ‌new‌ ‌and‌ ‌prospective‌ ‌customers,‌ ‌and‌ ‌achieve‌ ‌a‌ ‌return‌ ‌to‌ ‌revenue‌ ‌growth.‌ ‌
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The‌ ‌program‌ ‌combines‌ ‌an‌ ‌array‌ ‌of‌ ‌incentives‌ ‌and‌ ‌added-value‌ ‌elements‌ ‌across‌ ‌multiple‌ ‌channels‌ ‌of‌ ‌the‌ ‌digital‌ ‌media‌ ‌ecosystem,‌ ‌including‌ ‌high‌ ‌impact‌ ‌mobile,‌ ‌display,‌ ‌video,‌ ‌search‌ ‌and‌ ‌social,‌ ‌as‌ ‌well‌ ‌as‌ ‌creative‌ ‌services.‌ ‌As‌ ‌part‌ ‌of‌ ‌the‌ ‌initiative,‌ ‌AUDIENCEX‌ ‌strategy‌ ‌and‌ ‌revenue‌ ‌teams‌ ‌will‌ ‌collaborate‌ ‌with‌ ‌marketers‌ ‌to‌ ‌review‌ ‌their‌ ‌existing‌ ‌media‌ ‌plans‌ ‌and‌ ‌then‌ ‌recommend‌ ‌strategic‌ ‌adjustments‌ ‌to‌ ‌help‌ ‌cultivate‌ ‌growth‌ ‌amidst‌ ‌the‌ ‌challenging‌ ‌macroeconomic‌ ‌situation.‌ 
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June 14, 2020

The Definitive Guide to Programmatic Advertising

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.

Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.

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May 3, 2020

Programmatic Advertising vs. Real-Time Bidding (RTB)

The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.

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April 2, 2020

Leveraging the Power of Digital During an Economic Downturn

With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? 48% of advertisers have adjusted media type usage or shifted budget among media types instead of halting advertising spend. Rather than completely cutting advertising budgets, marketers should consider different avenues for reaching their target customers. Just look at the data from 2008: brands that kept their advertising steady and remained strong in 2008 recovered 9x faster during the global financial crisis. 

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March 25, 2020

Which DSP Is Right for My Campaign?

Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign? 

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