Performance Marketing Archives

AUDIENCEX Ranks Number 162 Fastest Growing Company on Deloitte’s 2019 Technology Fast 500™ Awards

AUDIENCEX is proud to announce that we have been named number 162 on the Deloitte 2019 Technology Fast 500™ Awards. With an impressive 709% revenue growth from 2015 to 2018, this multi-year expansion can be attributed to our full-funnel digital advertising solutions and high-impact creative services for brands and agencies.

Now in its 25^th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest growing media, telecommunications, life sciences and energy tech companies in North America. AUDIENCEX was ranked along with a wealth of well-known tech companies including StackAdapt, LiveRamp, Tealium, ZipRecruiter, and Hubspot. Awardees were selected based on fiscal year revenue growth over the past 3 years, including both private and public companies.

“Our team has built a truly multi-faceted tech stack, as well as a unique solution that helps marketers and agencies identify the optimal mix of platforms, channels, and budgetary allocations to meet each campaign’s individualized KPIs, and this truly disruptive offering is part of the reason why we continue to grow at such a rapid pace,” said Reeve Benaron, CEO and co-founder, AUDIENCEX.

AUDIENCEX works to streamline the complex world of digital marketing for marketers and agencies, through a unified and transparent approach to omnichannel marketing campaigns, designed to reach target audiences with precision and efficiency. Earlier this year, we announced record growth, fueled by the launch of tdX, our programmatic trading desk that works with 18 industry-leading platforms to fuel high-performance omnichannel campaigns for marketers and agencies who may not otherwise have access to these platforms.

“We can attribute our phenomenal growth over the past four years to our powerfully differentiated performance offerings that include expertise in delivering full-funnel omnichannel digital marketing campaigns, combined with proprietary reporting and attribution tools, as well as technology-driven in-house creative services,” said Jason Wulfsohn, COO and co-founder, AUDIENCEX.

Overall, 2019 Technology Fast 500 companies achieved revenue growth ranging from 166 percent to 37,458 percent from 2015 to 2018, with median growth of 439 percent.

Earlier in the year, AUDIENCEX also received recognition as number 416 on the INC5000 list of the fastest growing private companies in 2019. We are proud of this recent accolade and thank Deloitte for honoring us with this recognition.

If you would like to learn more about how AUDIENCEX can help deliver high-performing campaigns to find new customers and increase revenue, contact us. Our campaign strategists would love to talk about your goals, and how we can empower you to achieve them.

Finding the Best Digital Marketing Tactics for Your Campaign Goals

In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal.

Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through the Amazon DSP, without the monthly minimums normally required from this industry-leading platform.

A Beginner’s Guide to Programmatic Advertising

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising: a method that automates and optimizes the purchase of ad space, using machine learning to deliver the most effective ads to potential customers.

What is an Independent Trading Desk?

For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?

Which DSP is right for my campaign?

Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?

Competing to Captivate on Social

As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.

Clicks, Bricks, & Pop-up Shoppers: Gearing Up for Retail Marketing Success

As the dust settles from post-holiday January returns, retail marketers are looking for ways to generate growth in Q1 and beyond. To succeed, retail marketers must be prepared to look beyond the confines of in-store versus online & appeal to ever-evolving shopping behaviors.

The Performance Marketer’s Guide to Omni-Channel

In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers.