Dynamic Creative Optimization, or DCO, is a form of programmatic advertising that allows marketers to personalize the creative shown to individual audiences. Rather than displaying the same creative with the exact same words to every individual, DCO relies on technology to match the best-suited ad creative to the user, based on criteria set up in advance by the marketer. In short, DCO is a display ad technology that creates personalized ads based on data collected about the viewer at the moment of ad serving. Through this personalization, the marketer is in effect matching the best content to the correct user, thereby optimizing the chances that the user likes what they see and is more likely to convert.
Ad Quality Advertising Attribution Awards Branding Connected TV Content Marketing Contextual Targeting CPG Creative CTV Data digital advertising Digital Audio Digital Marketing Digital Out-of-Home Display DOOH DSP Dynamic Creative Optimization Engagement GDPR Inc500 marketing Native Omnichannel OOH Out-of-Home Performance Marketing Pixels Programmatic programmatic advertising programmatic audio Q4 Campaigns Reporting Retail Retention RTB SEM SEO social media types of programmatic advertising Video Viewability Webinar