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September 4, 2020

A Guide to Programmatic Audio Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising

With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Today, digital audio reaches a wealth of diverse and highly engaged audiences. Although people still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

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December 19, 2019

We Hope to See You at CES!

  • Posted By : Erin Jeffery/
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  • Under : Advertising, Announcements, Events & Webinars, Marketing

Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.  

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October 29, 2019

Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Announcements

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through the Amazon DSP, without the monthly minimums normally required from this industry-leading platform. 

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August 29, 2019

Integrating Search & Social Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Guides, Marketing, Social

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness to conversion, the message should follow the customer and stay with them as you work to maintain and expand their business.

Managing, measuring, and optimizing these channels side-by-side allows for improved budgeting, bidding, and targeting decisioning. How can you run and optimize cross-channel campaigns simultaneously in a way that provides the best performance? How can you leverage data from one platform to improve performance in the other? 

Our team of campaign strategists have put together a quick guide to help you integrate your search & social marketing for maximum impact. Fill out the form below to download the guide.

 


August 20, 2019

5 Tips to Amplify Your Social Media Marketing

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Guides, Marketing, Social

Social media has evolved over time to become one of the most popular sources of information, entertainment, and connectivity, as well as an essential part of any marketing campaign. In fact, 68% of digital marketers plan to increase their investment in paid social media by 2020. But how can you be sure your social media marketing is making an impact?


According to eMarketer, social network ad spend is expected to grow from $34 billion in 2019 to nearly $47 billion by 2021. And for good reason. Consider this:

  • Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
  • 69% of U.S. adults use at least one social media site.
  • 88% of American 18- to 29-year-olds use social media.
  • A typical American Facebook user clicks on 8 Facebook ads per month.
  • Half of Generation Z and 42% of millennials says social media is the most relevant ad channel.

Brands across the globe leverage social media to attract new audiences, share their story, foster deeper engagement, and grow their business.

With so much activity occurring on these platforms, how can you set yourself apart and best take advantage of the benefits social has to offer?

We’ve developed 5 tips to amplify your social media marketing strategy. Fill out the form below to download the guide.


November 13, 2018

Multitasking Media & the Need for Omnichannel

  • Posted By : Barbie Koelker/
  • 0 comments /
  • Under : Insights

If marketers were to believe media consumption metrics as an absolute truth and a barometer for attention, it would seem that the public either never sleeps or never takes their eyes off a device.

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August 23, 2017

Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail

  • Posted By : Stephanie Denevan/
  • 0 comments /
  • Under : Advertising, Insights

As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between online and offline channels. Some of our most exciting current work navigates today’s fluid relationship between digital and physical consumer experiences.

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RECENT POSTS:
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  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
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