Omnichannel – AUDIENCEX

We Hope to See You at CES!

Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.

Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through the Amazon DSP, without the monthly minimums normally required from this industry-leading platform.

Let Your Brand Be Heard with Programmatic Audio Advertising

With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

Integrating Search & Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness to conversion, the message should follow the customer and stay with them as you work to maintain and expand their business.

Managing, measuring, and optimizing these channels side-by-side allows for improved budgeting, bidding, and targeting decisioning. How can you run and optimize cross-channel campaigns simultaneously in a way that provides the best performance? How can you leverage data from one platform to improve performance in the other?

Our team of campaign strategists have put together a quick guide to help you integrate your search & social marketing for maximum impact. Fill out the form below to download the guide.

5 Tips to Amplify Your Social Media Marketing

Social media has evolved over time to become one of the most popular sources of information, entertainment, and connectivity, as well as an essential part of any marketing campaign. In fact, 68% of digital marketers plan to increase their investment in paid social media by 2020. But how can you be sure your social media marketing is making an impact?

According to eMarketer, social network ad spend is expected to grow from $34 billion in 2019 to nearly $47 billion by 2021. And for good reason. Consider this:

Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
69% of U.S. adults use at least one social media site.
88% of American 18- to 29-year-olds use social media.
A typical American Facebook user clicks on 8 Facebook ads per month.
Half of Generation Z and 42% of millennials says social media is the most relevant ad channel.

Brands across the globe leverage social media to attract new audiences, share their story, foster deeper engagement, and grow their business.

With so much activity occurring on these platforms, how can you set yourself apart and best take advantage of the benefits social has to offer?

We’ve developed 5 tips to amplify your social media marketing strategy. Fill out the form below to download the guide.

The Path to Improve the Programmatic Experience

While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience? Read More

Multitasking Media & the Need for Omnichannel

If marketers were to believe media consumption metrics as an absolute truth and a barometer for attention, it would seem that the public either never sleeps or never takes their eyes off a device.

The Performance Marketer’s Guide to Omni-Channel

In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers.

Game-Changing Technologies Transform the Relationship Between In-Store and Online Retail

As the digital ecosystem grows increasingly multi-faceted, it also becomes ever more networked and interconnected, with new relationships emerging between online and offline channels. Some of our most exciting current work navigates today’s fluid relationship between digital and physical consumer experiences.