Best Practices for Native Programmatic Advertising
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.