2020 has been one for the record books, and 2021 is likely to bring more challenges to an ever-evolving industry. As marketers look to deal with the fallout from a cookie-less future, a global recession, and the ongoing COVID pandemic, adaptability and agility will remain more important than ever.
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time.
Marketers today are drowning in audience data. We get data every time we send an email, or launch a campaign from every platform and channel of our marketing stack. We have so much data that we don’t know which data to believe (or not), or how to apply it to other parts of our business. How can we get a deeper understanding of the data we’ve collected in order to avoid this “analysis paralysis”?
Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.