As the programmatic landscape continues to evolve, it can be challenging for marketers and agencies to know where to start. How do you effectively reach your audience across screens and devices without a huge in-house team of media experts? In an age where advertising is everywhere, trading desks can help brands cut through the noise and execute robust campaigns to generate awareness with their intended audience.Read More
As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.Read More
Congratulations! Your holiday campaign was a smashing success! You kept your CPA in check while driving higher conversion volume than you were hoping for. So, now what?