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October 1, 2020

The Definitive Guide to Programmatic Advertising

  • Posted By : Adam Gante/
  • 0 comments /
  • Under : Advertising, Marketing

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.

Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.

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September 4, 2020

A Guide to Programmatic Audio Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising

With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Today, digital audio reaches a wealth of diverse and highly engaged audiences. Although people still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

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June 14, 2020

The Definitive Guide to Programmatic Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.

Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.

Read More


June 1, 2020

The Beginner’s Guide to Connected TV Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Guides, Insights, Marketing, Technology

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home. 

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May 26, 2020

Benefits of Paid Social Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Social

Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen to invest in paid social media advertising. With the help of paid social media, you can expand your reach and appeal to more customers than ever before.

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What Is an Independent Trading Desk
March 7, 2020

What Is an Independent Trading Desk?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Guides, Marketing

For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?

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February 29, 2020

CTR vs CPA: How to Determine The Right Success Metric for Your Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Creative, Insights, Marketing

When setting up a new marketing campaign on any channel, one of the first items that needs to be identified is the KPI you will be measuring success against. These metrics will vary based on a variety of factors, including the goal of the campaign, the channels you are using, and even devices targeted.

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February 27, 2020

Why Is Conversion Tracking Important?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing, Technology

The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient of a marketing message performs that desired action is known as a conversion. 

Conversions can take many forms, including signing up for a newsletter, going to a particular link, filling out forms, purchasing a product, or even watching a video. In order to increase conversions from your marketing efforts, it is helpful to understand what brings more conversions to the business or website. And to do this, you need conversion tracking. 

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January 24, 2020

Remarketing vs. Retargeting

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Everyone knows that customers who are already interested in your products or services and are in the buying cycle are more likely to generate sales and create a high Return on Investment (ROI). However, many consumers may visit a website and spend some time on it, then leave without making a purchase. According to Outbrain, among the customers who visit your website, only 2% will make an actual purchase on their first visit. How do you get them back to your site to complete the transaction? 

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January 6, 2020

5 Key Trends for Digital Advertising in 2020

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Creative, Industry News, Insights, Marketing, Paid Search, Social, Technology

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year. 

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