For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target audience. By understanding where your consumers are located and adjusting your messaging appropriately, you can send them personalized, relevant content to help drive them further down the consumer funnel and drive them to your stores. Geofencing and geotargeting are two different digital marketing tactics that make this possible.Read More
AdTech is confusing. Not only are there a seemingly endless number of acronyms and jargon — DMP, DSP, SSP, CDP, RTB – but understanding the way each of these systems works together is even more complicated. Today we’re going to walk through what a trade desk is and how it fits into the programmatic advertising landscape, along with many of these other acronyms.
As the programmatic landscape continues to evolve, it can be challenging for marketers and agencies to know where to start. How do you effectively reach your audience across screens and devices without a huge in-house team of media experts? In an age where advertising is everywhere, trading desks can help brands cut through the noise and execute robust campaigns to generate awareness with their intended audience.Read More
While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience? Read More