As the programmatic landscape continues to evolve, it can be challenging for marketers and agencies to know where to start. How do you effectively reach your audience across screens and devices without a huge in-house team of media experts? In an age where advertising is everywhere, trading desks can help brands cut through the noise and execute robust campaigns to generate awareness with their intended audience.Read More
While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience?