While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience?
ad quality attribution connected television content marketing contextual targeting CPG creative creative optimization data data privacy DCO digital audio digital marketing display DSP GDPR Household marketing martech measurement multi-touch native omnichannel Partnership performance marketing programmatic Reporting RTB search SEM SEO Sizmek video viewability