September 19, 2019

Pixels, Please!

Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling! 

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July 25, 2019

Combining Search and Display Advertising to Boost Conversions

It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.

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December 21, 2017

What You Need To Know To Thrive In 2018

In the realm of digital marketing, 2017 was nothing if not dramatic.

We saw programmatic become increasingly dominant. We saw newer innovations, such as Dynamic Creative Optimization and Programmatic Native, shake up the scene. We banded together to fight back, on behalf of our clients, against bot fraud and threats to brand safety. And we significantly expanded our partnership with Sizmek to help our clients stay strong, nimble, and competitive in a landscape defined by constant change.

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