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December 21, 2017

What You Need To Know To Thrive In 2018

  • Posted By : Brian Zielke/
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  • Under : Insights
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In the realm of digital marketing, 2017 was nothing if not dramatic.

We saw programmatic become increasingly dominant. We saw newer innovations, such as Dynamic Creative Optimization and Programmatic Native, shake up the scene. We banded together to fight back, on behalf of our clients, against bot fraud and threats to brand safety. And we significantly expanded our partnership with Sizmek to help our clients stay strong, nimble, and competitive in a landscape defined by constant change.

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search and display finding synergy together
January 30, 2017

Search + Display – Finding Synergy in a Multi-Touch World

  • Posted By : Jon Rappaport/
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  • Under : Insights
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It’s no secret that we live in a world where every consumer is connected to multiple devices daily. In fact, the average household now has over seven active devices in use each day¹. With an increase in consumers’ multi-device activity, agencies must vigorously deploy communications strategies with multi-channel marketing in the foreground.

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