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October 8, 2020

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights

Every consumer journey is different, and the path to making a purchase is not always the same. And this has never been more true than 2020, with the global COVID-19 pandemic changing not only the way we consume media and communicate, but the way we shop as well. As more and more consumers lean into online shopping, there are going to be even more potential customers online who may not already be familiar with your brand. In order to connect with this broad group of consumers, both prospecting and retargeting are critical tactics to a successful digital marketing campaign. 

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August 17, 2020

Webinar: Introduction to Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Announcements, Events & Webinars, Marketing, Technology

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!

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May 3, 2020

Programmatic Advertising vs. Real-Time Bidding (RTB)

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Insights

The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.

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March 3, 2020

5 Digital Strategies to Turn Q4 Holiday Shoppers into Brand Loyalists

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Guides, Insights, Marketing

Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers? 

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January 24, 2020

Remarketing vs. Retargeting

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Everyone knows that customers who are already interested in your products or services and are in the buying cycle are more likely to generate sales and create a high Return on Investment (ROI). However, many consumers may visit a website and spend some time on it, then leave without making a purchase. According to Outbrain, among the customers who visit your website, only 2% will make an actual purchase on their first visit. How do you get them back to your site to complete the transaction? 

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December 5, 2019

The 5 Benefits of Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Insights, Marketing, Paid Search, Social, Technology

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.

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November 20, 2019

The Top 20 Performance Marketing Strategies for 2020

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Insights

The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of things to improve upon, and plan for the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare their brands for success. 

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November 4, 2019

Finding the Best Digital Marketing Tactics for Your Campaign Goals

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal. 

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October 29, 2019

Reach In-Market Shoppers on Amazon Advertising & AUDIENCEX

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Announcements

AUDIENCEX is thrilled to announce a new partnership with Amazon Advertising, giving marketers and agencies access to programmatic advertising through the Amazon DSP, without the monthly minimums normally required from this industry-leading platform. 

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September 30, 2019

Tis the Season for New Holiday Campaign Strategies

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Guides, Marketing

Happy holiday marketing planning! It may still feel like summer, but ‘tis the season to get prepared for some high-powered Q4 campaigns!

Not sure where to start? Our campaign strategists have analyzed thousands of holiday campaigns from the last several years and compiled a few tips and tricks to help your holiday campaigns get ready to shine. 

In this guide, you’ll learn:

  • New strategies to drive successful brand holiday campaigns
  • Key stats and figures that show when your budget is best used
  • When to launch your campaigns to capture as many shoppers as possible

The 2019 holiday shopping season is a bit shortened this year, because Thanksgiving Day falls late in the month on November 28, giving only 27 shopping days between Thanksgiving and Christmas. This shift puts additional strain on shoppers, retailers and marketers alike. 

Last year, Cyber Monday was the heaviest online spending day in history, with a reported $7.87 billion in sales. Meanwhile, Thanksgiving and Black Friday experienced significantly above-average growth rates as they become more important shopping days for e-commerce. This means promotional campaigns should be launched by early November, with pacing plans in place to allow for increasing your media spend in the week before Black Friday and Cyber Monday. 

Fill out the form below to download the guide. And happy holiday campaign planning!


Our campaign strategists are available to talk about your goals and how we can help you exceed them. Contact us to schedule a time to talk. 


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