With the proliferation of digital audio, podcasts, and streaming radio, the way we listen to content is ever-changing. Today, digital audio reaches a wealth of diverse and highly engaged audiences. Although people still listen to traditional AM/FM radio, content such as podcasts, streaming music, and digital radio are growing rapidly. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year.
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Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.
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The tune is changing for audio advertising as programmatic advertisers attempt to find the right strategy & frequency for reaching niche audiences, and podcasts may very well be an answer.