AUDIENCEX Acquires New York-based Big Buzz Marketing Group
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Preparing For A Cookieless Future Guide
April 6, 2021

Guide: 5 Ways to Prepare for the Loss of Third-Party Cookies

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since Chrome currently accounts for 60% of browser visits, what does this change mean for programmatic advertising? Now is the time for brands to find ways to connect with their customers without sacrificing their privacy.

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AX Profile on Linh Tran Associate Social Strategist
March 18, 2021

aX Profile: Linh Tran, Associate Social Strategist

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Company Culture

With our recent acquisition of New York City-based company, BigBuzz Media Group, the AUDIENCEX team has grown to include employees from diverse backgrounds in marketing and technology, each driven to execute creative strategy and innovative media planning to deliver targeted awareness, engagement and sales for our clients. Linh Tran, who joined the aX team from BigBuzz plays an integral role on our organic social media team, helping to develop strategies for our clients to build their presence across social media channels, ultimately translating to brand awareness, growth, and sales. We caught up with Linh to learn more about her transition from BigBuzz to AUDIENCEX, as well as her day to day duties. 

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March 12, 2021

Webinar: Programmatic Native Advertising Best Practices

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to fit into, rather than disrupt, the audience experience. Offering precise, audience-specific targeting in a contextual format, native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear. 

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February 18, 2021

How Will Marketing Be Affected by the Loss of Third-Party Cookies?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Insights, Marketing

Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will be removing all third-party cookies from Chrome at some point in 2022, many marketers are beginning to panic. Just how big of a deal is this, and what can marketers do to prepare for the inevitable?

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January 29, 2021

Webinar: Programmatic Advertising without Cookies

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but what does this mean for programmatic advertising? There has yet to be a decision made about what exactly will replace cookies (if anything), so in the meantime, it’s time for brands to find ways to connect with their customers without sacrificing their privacy. From utilizing their own first-party data to targeting based on location or context, it’s time for brands to be more strategic with their targeting efforts since they can no longer rely on third-party cookies.  

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October 21, 2020

What is Multichannel Marketing?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time. 

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October 13, 2020

Why Do Marketers Advertise on Instagram?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Insights, Social

There are so many social media platforms available today, each with its own unique functions and targeting capabilities – so it’s important for advertisers to understand the differences amongst these platforms and identify which one works best for their campaign goals. Many advertisers choose Instagram because it not only helps with brand awareness goals, but also delivers some of the highest conversion rates.

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October 8, 2020

How Prospecting and Retargeting Contribute to Successful Programmatic Advertising Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights

Every consumer journey is different, and the path to making a purchase is not always the same. And this has never been more true than 2020, with the global COVID-19 pandemic changing not only the way we consume media and communicate, but the way we shop as well. As more and more consumers lean into online shopping, there are going to be even more potential customers online who may not already be familiar with your brand. In order to connect with this broad group of consumers, both prospecting and retargeting are critical tactics to a successful digital marketing campaign. 

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September 29, 2020

What Is Dynamic Creative Optimization (DCO)?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Dynamic Creative Optimization, or DCO, is a form of programmatic advertising that allows marketers to personalize the creative shown to individual audiences. Rather than displaying the same creative with the exact same words to every individual, DCO relies on technology to match the best-suited ad creative to the user, based on criteria set up in advance by the marketer.  In short, DCO is a display ad technology that creates personalized ads based on data collected about the viewer at the moment of ad serving.  Through this personalization, the marketer is in effect matching the best content to the correct user, thereby optimizing the chances that the user likes what they see and is more likely to convert. 

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September 16, 2020

2020 Q4 Campaign Planning Guide

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Guides

2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important than ever to be strategic about your media buys in Q4. 

Since the start of the global pandemic, we’ve seen a major shift in consumer behaviors – from the way they communicate with friends, family, and colleagues and the amount of media they consume, to the way they shop for essentials. Store closures, reduced hours, and the potential risks associated with in-store shopping have greatly influenced consumer shopping habits – forcing them to make more of their regular purchases online to avoid the larger crowds. 

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RECENT POSTS:
  • AUDIENCEX Ranks #80 on Financial Times’ List of Fastest-Growing Companies in the Americas
  • Guide: 5 Ways to Prepare for the Loss of Third-Party Cookies
  • Paid Search as a Multi-Channel Component of Performance Marketing
  • How Will iOS 14 Impact Facebook Advertisers?
  • aX Profile: Linh Tran, Associate Social Strategist
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RECENT POSTS
  • AUDIENCEX Ranks #80 on Financial Times’ List of Fastest-Growing Companies in the Americas
  • Guide: 5 Ways to Prepare for the Loss of Third-Party Cookies
  • Paid Search as a Multi-Channel Component of Performance Marketing
  • How Will iOS 14 Impact Facebook Advertisers?
  • aX Profile: Linh Tran, Associate Social Strategist
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