Dynamic Creative Optimization Archives

March 28, 2019

Creative Married to Data is the Marketer’s Best Tool

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Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads more than the game itself. The biggest award show in advertising is focused on creative. The best scenes in the most famous TV show about advertising were often the creative pitches that wowed the clients.

September 7, 2018

How to Personalize Creative by Audience Segment

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The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use ever more precise targeting tools to refine audiences. They overlap targeting filters by time of day, geography, recent search behavior, sites visited, credit worthiness, and where a consumer falls in the purchase funnel. Ecommerce and B2B marketers, in particular, may work with audiences of a few hundred or a few thousand, which may be small but highly engaged and highly profitable audiences.

August 28, 2018

Changing Seasons and Shifting Creatives

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As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday strategies, and for good reason.

July 25, 2017

Dynamic creative: the intersection of the customer journey and the brand story

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At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the hundreds of campaigns that we run each month. Dynamic Creative is a powerful optimization tactic that we are now offering to our customers and that takes creative targeting for direct response campaigns to an entirely new level. Simply put, it presents the right message – expressed in the right way – to the right person and at the right time.

August 10, 2015

Creative Evolution For Data Driven Advertising

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Creative Married to Data is the Marketer’s Best Tool

How to Personalize Creative by Audience Segment

Changing Seasons and Shifting Creatives

Dynamic creative: the intersection of the customer journey and the brand story

Creative Evolution For Data Driven Advertising

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