For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target audience. By understanding where your consumers are located and adjusting your messaging appropriately, you can send them personalized, relevant content to help drive them further down the consumer funnel and drive them to your stores. Geofencing and geotargeting are two different digital marketing tactics that make this possible.Read More
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to improve accuracy in their campaigns and measurement while maintaining compliance with an ever increasing array of privacy laws? In short, they are investing more heavily in data.Read More
Data is the currency of innovation in the technology space, and digital advertising is no different. A little more than half of marketers worldwide are integrating data into their tech stacks, according to research published by eMarketer, and another 43% are discussing doing so.