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March 28, 2019

Creative Married to Data is the Marketer’s Best Tool

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Creative, Insights, Marketing

Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads more than the game itself. The biggest award show in advertising is focused on creative. The best scenes in the most famous TV show about advertising were often the creative pitches that wowed the clients.

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September 7, 2018

How to Personalize Creative by Audience Segment

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Best Practices, Creative, Marketing

The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use ever more precise targeting tools to refine audiences. They overlap targeting filters by time of day, geography, recent search behavior, sites visited, credit worthiness, and where a consumer falls in the purchase funnel. Ecommerce and B2B marketers, in particular, may work with audiences of a few hundred or a few thousand, which may be small but highly engaged and highly profitable audiences.

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July 25, 2017

Dynamic creative: the intersection of the customer journey and the brand story

  • Posted By : Brian Zielke/
  • 0 comments /
  • Under : Insights

At AUDIENCEX we are fully committed to the pursuit of exploring new technology solutions that will enhance and elevate the hundreds of campaigns that we run each month. Dynamic Creative is a powerful optimization tactic that we are now offering to our customers and that takes creative targeting for direct response campaigns to an entirely new level. Simply put, it presents the right message – expressed in the right way – to the right person and at the right time.

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April 4, 2015

3 Tips For Branding With RTB

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least, not through RTB. To a certain degree that is because of concerns about the quality of the inventory available through exchanges.

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RECENT POSTS
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