Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen to invest in paid social media advertising. With the help of paid social media, you can expand your reach and appeal to more customers than ever before.
The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.
Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action.
Read More
When setting up a new marketing campaign on any channel, one of the first items that needs to be identified is the KPI you will be measuring success against. These metrics will vary based on a variety of factors, including the goal of the campaign, the channels you are using, and even devices targeted.
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year.
Read More
The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of things to improve upon, and plan for the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare their brands for success.
Read More
While many marketers are in the midst of holiday campaign madness, some are beginning to look ahead to next year. Even among the proactive, many are stuck on analytical autopilot, measuring success against archaic metrics that no longer fit their goals.
In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal.
As students head back to school, many marketers are already looking forward to refresh their ad creatives for the holiday shopping season. While summer isn’t quite over and school hasn’t yet begun in most places, holiday shopping is already on marketers’ minds. Read More
AUDIENCEX is proud to be participating as the presenting sponsor of the 2019 Ad Day, presented by the American Advertising Federation of Des Moines. This year’s event theme is “Imagination Having Fun”, and brings together hundreds of design and marketing experts to talk about the importance of creative in advertising.
Read More