Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?Read More
When examining the customer journey, it is clear that cross device targeting is essential for any effective campaign. Indeed, a majority of senior marketers surveyed by the IAB earlier this year confirmed that cross-device audience recognition is an area that is getting considerable attention in 2018.
However, the targeting of those devices remains an area where advertisers are still seeking better solutions. In this pursuit, many advertisers are turning to a blended tactic, targeting both households and the consumers within.