AUDIENCEX Acquires New York-based Big Buzz Marketing Group
Learn More
Learn More
AUDIENCEXAUDIENCEXAUDIENCEXAUDIENCEX
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
March 3, 2020

5 Digital Strategies to Turn Q4 Holiday Shoppers into Brand Loyalists

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Guides, Insights, Marketing

Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers? 

Read More

July 24, 2018

Households & Within: The Trend Toward Blended Targeting

  • Posted By : Barbie Koelker/
  • 0 comments /
  • Under : Insights

When examining the customer journey, it is clear that cross device targeting is essential for any effective campaign. Indeed, a majority of senior marketers surveyed by the IAB earlier this year confirmed that cross-device audience recognition is an area that is getting considerable attention in 2018.

However, the targeting of those devices remains an area where advertisers are still seeking better solutions. In this pursuit, many advertisers are turning to a blended tactic, targeting both households and the consumers within.

Read More


RECENT POSTS:
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
CATEGORIES:
  • Advertising
  • Announcements
  • Awards
  • Best Practices
  • Company Culture
  • Creative
  • Events & Webinars
  • Guides
  • Industry News
  • Insights
  • Marketing
  • Paid Search
  • Social
  • Technology
TOPICS:
Ad Quality Advertising Attribution Awards Branding company culture Connected TV Content Marketing Contextual Targeting CPG Creative CTV CTV advertising Data digital advertising Digital Audio Digital Marketing Display DSP Dynamic Creative Optimization Engagement GDPR marketing Native Native Advertising Omnichannel OTT Paid Social Media Performance Marketing Pixels Programmatic programmatic advertising programmatic audio Q4 Campaigns Reporting Retail RTB SEM SEO social media social media marketing types of programmatic advertising Video Viewability Webinar

Los Angeles

Buffalo

Charlotte

Chicago

Dallas

Detroit

Kansas City

Miami

Seattle

St. Louis

 

HELP & SUPPORT
  • Privacy Policy
  • Advertiser Terms & Conditions
  • Creative Guidelines
  • Sitemap
COMPANY
  • News
  • Awards
  • Careers
  • Contact
RECENT POSTS
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
  • Digital Advertising Trends for 2021
SUBSCRIBE
Keep up to date on the latest industry news and insights
FOLLOW US
       

© 2020 Copyright AUDIENCEX – All Rights Reserved.
Do Not Sell My Personal Information
We use cookies to improve your site experience. You can learn more in our Privacy Policy. By accepting, you consent to our cookies.

ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non Necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Save & Accept