Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home.
In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times.
Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about 88% by 2021, according to forecasts from eMarketer.
Not using programmatic ads yet? It’s time to get in on the action.
Don’t worry if you’re not sure how to get started with programmatic advertising. Here’s a quick guide to help get you under way.Read More
Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.Read More