AUDIENCEX is proud to be participating as the presenting sponsor of the 2019 Ad Day, presented by the American Advertising Federation of Des Moines. This year’s event theme is “Imagination Having Fun”, and brings together hundreds of design and marketing experts to talk about the importance of creative in advertising.Read More
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
The 10th annual ANA Digital & Social Media Conference is making its way to San Diego, California. From July 24th to the 26th, top leaders and CMOs in the digital space will gather under one roof to discuss topics including AI, influencer marketing, voice, chatbots, measurement, and more!Read More
The Digital Summit event series is in full swing, having already stopped at several cities across the U.S. this year. As a sponsor for the event, AUDIENCEX has traveled with the Summit to a handful of states, where we’ve expanded our knowledge of the advertising ecosystem, met talented professionals in the industry, and shared our story with others.Read More
As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.Read More
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on what they would’ve done differently if they had the chance. Indeed, most of us have little time to deploy new technologies, much less pontificate about how those experiences could be improved.Read More
As data-driven marketers, we spend a lot of time planning out our marketing campaigns. We build audience personas to understand who our target customers are, then we use those insights to build an accurate and efficient media plan. From there, we use that plan to make smart media buys that help us reach those customers and drive them down the conversion funnel.
If you are a local advertiser in Dallas or Chicago (or anywhere for that matter) targeting your local community, you may be confused if you see Kansas showing up as a high-ranking geo center in your Google Analytics. And if that’s the case, you aren’t alone.Read More