AUDIENCEX Acquires New York-based Big Buzz Marketing Group
Learn More
Learn More
AUDIENCEXAUDIENCEXAUDIENCEXAUDIENCEX
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
  • SOLUTIONS
    • Trading Desk
    • Analytics
    • Programmatic Advertising
    • Creative
    • Search & Social
  • Channels
    • Programmatic Display
    • Connected TV
    • Search
    • Social
    • High Impact Mobile
    • Native
    • Video
    • View All
  • ABOUT
    • People
    • Partners
    • Careers
    • Culture
    • Awards
  • RESOURCES
    • Blog
    • Case Studies
    • Events & Webinars
    • Guides
    • News
  • Contact
  • AXSTUDIO
    • Ad Gallery
    • Work
August 17, 2020

Webinar: Introduction to Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Announcements, Events & Webinars, Marketing, Technology

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!

Read More


August 7, 2020

What is Digital Out-of-Home (DOOH) Advertising?

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Insights, Marketing

Throughout the day, marketers have many opportunities to engage with consumers.

There are touchpoints that provide channels for this engagement – our computers, our televisions, our phones. As consumers move through their day, they are also physically moving through the world. When consumers are on the go, the number of channels available to reach them drops, limiting marketers to out-of-home and mobile media.

Read More


August 6, 2020

Why Do Marketers Advertise on Facebook?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Industry News, Insights, Marketing, Social

Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.  

Read More


July 30, 2020

Webinar: Introduction to Pixel Tracking

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Events & Webinars, Technology

Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are.  If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are. 

Read More


July 21, 2020

Virtual Roundtable: Data & Inventory Trends during COVID

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?

Read More


July 13, 2020

aX Profile: Getting to know aX Accounting Manager, Louise Santos

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Company Culture

A Day in the Life

An average day for Louise is hard to define, but one thing remains the same: she’s usually working very closely with the account and sales teams to meet both internal and client needs. From running credit checks as part of client onboarding to approving expense reports, she handles all aspects of finance at AUDIENCEX. 

Read More


June 30, 2020

AUDIENCEX Announces Q3 Growth Initiative for Performance Marketers

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Announcements
AUDIENCEX,‌ ‌the‌ ‌largest‌ ‌independent‌ ‌trading‌ ‌desk,‌ ‌is‌ ‌excited‌ ‌to‌ ‌announce‌ ‌a‌ ‌powerful‌ ‌package‌ ‌of‌ ‌Q3‌ ‌Growth‌ ‌Initiatives,‌ ‌designed‌ ‌to‌ ‌help‌ ‌marketers‌ ‌and‌ ‌agencies‌ ‌drive‌ ‌engagement‌ ‌with‌ ‌new‌ ‌and‌ ‌prospective‌ ‌customers,‌ ‌and‌ ‌achieve‌ ‌a‌ ‌return‌ ‌to‌ ‌revenue‌ ‌growth.‌ ‌
 ‌ 
The‌ ‌program‌ ‌combines‌ ‌an‌ ‌array‌ ‌of‌ ‌incentives‌ ‌and‌ ‌added-value‌ ‌elements‌ ‌across‌ ‌multiple‌ ‌channels‌ ‌of‌ ‌the‌ ‌digital‌ ‌media‌ ‌ecosystem,‌ ‌including‌ ‌high‌ ‌impact‌ ‌mobile,‌ ‌display,‌ ‌video,‌ ‌search‌ ‌and‌ ‌social,‌ ‌as‌ ‌well‌ ‌as‌ ‌creative‌ ‌services.‌ ‌As‌ ‌part‌ ‌of‌ ‌the‌ ‌initiative,‌ ‌AUDIENCEX‌ ‌strategy‌ ‌and‌ ‌revenue‌ ‌teams‌ ‌will‌ ‌collaborate‌ ‌with‌ ‌marketers‌ ‌to‌ ‌review‌ ‌their‌ ‌existing‌ ‌media‌ ‌plans‌ ‌and‌ ‌then‌ ‌recommend‌ ‌strategic‌ ‌adjustments‌ ‌to‌ ‌help‌ ‌cultivate‌ ‌growth‌ ‌amidst‌ ‌the‌ ‌challenging‌ ‌macroeconomic‌ ‌situation.‌ 
Read More

June 26, 2020

Virtual Roundtable: Digital Strategies for Success in Q3

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Events & Webinars, Industry News, Insights, Marketing

If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life, work life, vacation plans, marketing plans—everything we had previously scheduled for 2020 has been disrupted. So, where do we go from here?

Read More


June 14, 2020

The Definitive Guide to Programmatic Advertising

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.

Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.

Read More


June 1, 2020

The Beginner’s Guide to Connected TV Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Guides, Insights, Marketing, Technology

Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home. 

Read More


123456
RECENT POSTS:
  • Advertising without Third-Party Cookies: Frequently Asked Questions
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
CATEGORIES:
  • Advertising
  • Announcements
  • Awards
  • Best Practices
  • Company Culture
  • Creative
  • Events & Webinars
  • Guides
  • Industry News
  • Insights
  • Marketing
  • Paid Search
  • Social
  • Technology
TOPICS:
Ad Quality Advertising Attribution Awards Branding company culture Connected TV Content Marketing Contextual Targeting Cookies CPG Creative CTV CTV advertising Data digital advertising Digital Audio Digital Marketing Display DSP Dynamic Creative Optimization Engagement First-Party Cookies GDPR marketing Native Omnichannel Paid Social Media Performance Marketing Pixels Programmatic programmatic advertising programmatic audio Reporting Retail RTB SEM SEO social media social media marketing Third-Party Cookies types of programmatic advertising Video Viewability Webinar

Los Angeles

Buffalo

Charlotte

Chicago

Dallas

Detroit

Kansas City

Miami

Seattle

St. Louis

 

HELP & SUPPORT
  • Privacy Policy
  • Advertiser Terms & Conditions
  • Creative Guidelines
  • Sitemap
COMPANY
  • News
  • Awards
  • Careers
  • Contact
RECENT POSTS
  • Advertising without Third-Party Cookies: Frequently Asked Questions
  • Your Campaign is Only as Good as Your Targeting Strategy
  • aX Profile: Michel Benjamin, Senior Marketing Director
  • The Programmatic Ecosystem Explained
  • How Will Marketing Be Affected by the Loss of Third-Party Cookies?
SUBSCRIBE
Keep up to date on the latest industry news and insights
FOLLOW US
       

© 2020 Copyright AUDIENCEX – All Rights Reserved.
Do Not Sell My Personal Information
We use cookies to improve your site experience. You can learn more in our Privacy Policy. By accepting, you consent to our cookies.

ACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non Necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

Save & Accept