Throughout the day, marketers have many opportunities to engage with consumers.
There are touchpoints that provide channels for this engagement – our computers, our televisions, our phones. As consumers move through their day, they are also physically moving through the world. When consumers are on the go, the number of channels available to reach them drops, limiting marketers to out-of-home and mobile media.
Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?
A Day in the Life
An average day for Louise is hard to define, but one thing remains the same: she’s usually working very closely with the account and sales teams to meet both internal and client needs. From running credit checks as part of client onboarding to approving expense reports, she handles all aspects of finance at AUDIENCEX.
If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life, work life, vacation plans, marketing plans—everything we had previously scheduled for 2020 has been disrupted. So, where do we go from here?
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.
Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home.