May 5, 2020

AUDIENCEX Giving Back

In the midst of the COVID-19 pandemic, this Giving Tuesday is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we support – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Vision Care, Nueva Vision Community Schools, and Venice Arts. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.  

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May 3, 2020

Programmatic Advertising vs. Real-Time Bidding (RTB)

The field of digital advertising is constantly changing as new technologies are introduced. With these new technologies, companies alter the ways they deploy digital ads to reach their audiences more effectively. When it comes to digital advertising, programmatic advertising and real-time bidding (RTB) are at the forefront of the discussion. While these terms are often used interchangeably, they are not actually the same thing. Marketers can use both programmatic advertising and RTB to efficiently and effectively target ads to their specific audience.

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April 14, 2020

Webinar: How to Increase your ROI with High-Impact Mobile Advertising

Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action. 

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April 9, 2020

Your Audience is Watching. Drive Results with CTV.

In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times. 

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April 2, 2020

Leveraging the Power of Digital During an Economic Downturn

With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? 48% of advertisers have adjusted media type usage or shifted budget among media types instead of halting advertising spend. Rather than completely cutting advertising budgets, marketers should consider different avenues for reaching their target customers. Just look at the data from 2008: brands that kept their advertising steady and remained strong in 2008 recovered 9x faster during the global financial crisis. 

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March 25, 2020

Which DSP Is Right for My Campaign?

Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign? 

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March 3, 2020

5 Digital Strategies to Turn Q4 Holiday Shoppers into Brand Loyalists

Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers? 

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March 2, 2020

Webinar Wednesday: Introduction to Programmatic Advertising

Be sure to tune in monthly to our Webinar Wednesday series, where our experts provide overviews of various digital advertising topics on the last Wednesday of each month. They’re a great refresher if you haven’t used certain digital marketing tactics in awhile, or great learning experiences if you haven’t tried them before. Our most recent Webinar, Introduction to Programmatic, was a high-level overview into the world of programmatic advertising.

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